Rajasthan Royals have expanded their commercial portfolio for the ongoing Indian Premier League 2026 season through a renewal with quick-service restaurant brand Olio Pizza and a new partnership with fintech platform MobiKwik, reinforcing the franchise’s strategy of aligning with consumer-facing brands that integrate directly into the fan experience as the tournament gets underway.
Olio Pizza, owned by Curefoods, continues its association with the franchise with the launch of its fan-focused ‘SLICE MAAR’ campaign, a marketing concept that connects cricket’s high-energy moments with match-day food consumption habits. The campaign aims to position pizza as part of the live viewing ritual, tapping into the cultural overlap between sport, social gatherings and convenience-led dining during IPL fixtures.
Gokul Kandhi, Chief Operating Officer, Curefoods, said, “Our partnership with the Rajasthan Royals is a cornerstone of our year, and we’re thrilled to be back for another season. The ‘SLICE MAAR’ campaign is pure, unadulterated fan energy. It’s the sound of a six being hit and the feeling of grabbing the perfect slice of pizza on match night. With the new Royal Pizza Slice, we’re not just selling a product; we’re serving an essential part of the cricket ritual for every single fan, making the game-day experience more accessible and exciting than ever before.”
Alongside the QSR renewal, Rajasthan Royals have also entered into a new agreement with MobiKwik, appointing the fintech company as the payments partner for IPL 2026. The partnership marks MobiKwik’s entry into sports sponsorship and reflects the growing relevance of cricket as a platform for digital financial services brands targeting young and mobile-first consumers.
Through the collaboration, MobiKwik will integrate its UPI, credit and payments ecosystem into fan engagement initiatives across the season, leveraging the scale of the IPL to strengthen brand visibility and encourage adoption of its digital financial products. The company currently serves more than 186 million registered users and a merchant network of over four million businesses across India, positioning the partnership as a strategic step towards expanding everyday usage of its platform.
Bipin Preet Singh, Co-Founder & CEO, MobiKwik, said, “Cricket is the single most powerful unifier of a billion-plus Indians. IPL doesn’t just unite India, but it defines its energy. And we’re stepping in at the very heart of it. Our partnership with RR is all about owning those high-intensity, everyday moments and seamlessly connecting them to MobiKwik’s UPI, Loans & Payments ecosystem. RR has always championed young, bold and dynamic talent. MobiKwik has done the same for millions of Indians looking for a smarter, faster way to take control of their money. This is a clear signal of where we’re headed. We will be present where India’s youth play- and where they pay. With RR, every match day becomes a MobiKwik moment.”
The dual agreements highlight Rajasthan Royals’ continued focus on partnerships that extend beyond traditional logo visibility and instead embed brands into key fan touchpoints, including food consumption, payments and digital interaction. As the IPL continues to attract brands seeking deeper engagement with audiences, franchises are increasingly building sponsorship portfolios that integrate seamlessly into everyday fan behaviour.
Rajasthan Royals have already begun their IPL 2026 campaign with a convincing win over Chennai Super Kings and will next face Gujarat Titans on April 4 as the season gathers momentum. The franchise’s sponsorship roster for the current season also includes Budweiser 0.0, BKT Tyres, HMD, Oaksmith, EcoLink, JK Laxmi Cement and Waaree Energies, underlining the continued commercial strength of the IPL as a platform for brand partnerships across multiple consumer categories.
