Punjab Kings (PBKS), a cornerstone franchise in the Indian Premier League (IPL), have announced a new partnership with CP PLUS, a leading Indian manufacturer specializing in security and surveillance solutions.
With this deal, CP PLUS has become the title sponsor of the unit for IPL 2026. In an era where trust, safety, and technology are more crucial than ever, this collaboration reflects Indian customers’ changing expectations and brings together two brands that resonate with today’s audience via performance, dependability, and innovation.
CP PLUS is a major worldwide security and surveillance brand that provides innovative solutions such as video surveillance, biometric access control, home automation, and business security systems. CP PLUS is a trusted brand in creating secure environments for homes, companies, and public infrastructure, thanks to its dedication to innovation and safety.
As part of the partnership, Punjab Kings and CP PLUS will launch a season-long campaign centred on digital-first storytelling, high-impact on-ground activations, and fan-focused events. The alliance will also look into technology-led connections across stadium and digital platforms to make matchdays more immersive and engaging for spectators.
Aditya Khemka, Managing Director, CP PLUS, said, “Cricket unites millions across the country, and as the brand that has closely supported the game for years, this partnership with Punjab Kings is especially meaningful for us. At CP PLUS, we see clear parallels between high-performance sport and our own journey: discipline, precision and the ability to deliver consistently under pressure. Punjab Kings stands out for its fearless approach and its strong connection with fans across India.
“That spirit of ambition and resilience resonates deeply with us. As Title Sponsor for IPL 2026, we view this association as a strategic platform to engage with a digitally connected, nationwide audience, while reinforcing our focus on delivering trusted, technology-led security solutions that help build safer and smarter environments across the country.”
Satish Menon, CEO of Punjab Kings, said, “We are delighted to welcome CP PLUS into the Punjab Kings family. This partnership is built on a shared vision and we are confident it will create strong value for both brands. We look forward to an exciting season ahead together.”
Saurabh Arora, Chief Commercial Officer of Punjab Kings, commented, “CP PLUS is a trusted brand that fits naturally into everyday India, making this partnership highly relevant for the IPL audience. Together, we aim to build a season-long platform that delivers strong consumer impact and brings fans closer to the Punjab Kings experience.”
Punjab Kings finalised their 25-player lineup at the IPL 2026 Auction on December 16, adding four new players to the roster. With a solid core and interesting new arrivals, the squad is looking forward to another season of high-intensity cricket and enthusiastic fan support.
