The electric two-wheeler manufacturer, Zelio E-Mobility, has entered the Indian Premier League sponsorship ecosystem through a new agreement with Punjab Kings, joining the franchise as its electric vehicle (EV) partner for the 2026 season.
The partnership underlines the accelerating convergence between sport and sustainable mobility, as emerging EV brands increasingly view cricket as a high-impact platform to build trust, visibility and relevance among mass-market consumers. With the IPL delivering consistent national reach across urban and non-metro audiences, the league continues to attract challenger brands seeking rapid scale in brand recognition.
As part of the agreement, Zelio E-Mobility will benefit from a range of commercial rights, including in-stadium branding, digital visibility and integrated fan engagement initiatives across Punjab Kings’ media and marketing platforms throughout the season. The collaboration also provides the company with an opportunity to showcase its electric scooter portfolio, including the recently introduced XMen+ and the XMen 2.0, positioning its products in front of one of the most engaged sporting audiences in the country.
Kunal Arya, Managing Director, Zelio E-Mobility, said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum.”
Punjab Kings Chief Commercial Officer Saurabh Arora added, “We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”
For Zelio E-Mobility, the partnership forms part of a broader brand expansion strategy aimed at strengthening its footprint across Tier 2 and emerging consumption markets, where electric two-wheelers are gaining momentum due to rising fuel costs and increasing awareness around environmentally responsible mobility solutions.
Founded in 2021, the company has expanded its presence across India’s EV ecosystem through a dealer network of more than 350 outlets spanning over 20 states, serving a growing customer base that now exceeds 200,000 riders. The company recently raised approximately ₹78.34 crore through its public market debut, supporting its plans to scale distribution, product development and manufacturing capabilities.
Punjab Kings’ commercial portfolio for the 2026 season spans a diverse mix of sectors, including construction materials, consumer goods, technology, apparel and healthcare. Brands such as Alstone, Budweiser 0.0, All Seasons Water, Nippon Paint, Jaypee, CP PLUS, SIX5SIX, Nivia, Jio, Kent RO, BKT Tyres, Livguard, Amul, Real Cricket and Max Healthcare form part of the franchise’s partner ecosystem, reflecting the IPL’s continued ability to attract cross-category sponsorship investment.
On the field, Punjab Kings have made a strong start to the 2026 campaign, emerging as the only unbeaten side so far this season. The team now travels to Mumbai for its upcoming fixture against Mumbai Indians, scheduled to take place tonight at 7:30 PM IST.
As sustainability continues to shape commercial narratives in global sport, the Zelio–Punjab Kings partnership highlights how franchises and brands are increasingly aligning commercial objectives with broader themes of innovation, accessibility and cleaner mobility. The agreement also reinforces the IPL’s position as a strategic marketing platform for emerging industries seeking scale, credibility and consumer engagement within a compressed time frame.
