The Indian Premier League (IPL) franchise, Punjab Kings have bolstered their commercial portfolio ahead of the 2026 season by announcing a series of partnerships.
The franchise has signed Amul and Amul Protein as official partners, Real Cricket as the official gaming partner, and Max Healthcare as the official healthcare partner.
The partnership with Amul, one of India’s most trusted dairy brands, expands PBKS’ sponsorship portfolio, while Amul Protein reinforces the team’s emphasis on fitness and performance-driven nutrition. Amul, known for its strong position in the Indian market, is expanding into sports by connecting with cricket’s large fan base.
Powering up with Amul Protein once again 💪
— Punjab Kings (@PunjabKingsIPL) March 30, 2026
Proud to have the fuel that keeps us going strong every season 🔥#PunjabKings #BasJeetnaHai #IPL2026 #AmulProtein #Protein pic.twitter.com/baZbaF7WnN
In the digital sector, PBKS have teamed up with Real Cricket, one of India’s premier mobile cricket gaming companies. The partnership is designed to increase fan engagement through interactive gaming experiences, bringing fans closer to the club through virtual platforms and in-game activations.
Meanwhile, Max Healthcare has joined the franchise as its official healthcare partner, providing top-tier medical assistance and wellness solutions to players throughout the season. Max Healthcare, one of India’s largest healthcare providers, has formed an alliance to highlight the rising relevance of sports science, recuperation, and player well-being in professional cricket.
Alongside these brands, the side has also roped in brands including Livguard, Jio, Kent RO, All Seasons Water, Nippon Paint, Jaypee, CP Plus, SIX5SIX, and Nivia as sponsors for the upcoming season.
With these acquisitions, Punjab Kings continue to develop a varied and robust sponsorship environment that combines established Indian companies with rising digital and healthcare partners. The recent agreements demonstrate the franchise’s commitment to providing value both on and off the pitch while improving fan engagement and player performance in the IPL 2026.
