Nothing, the tech company from the UK, has announced an association with the Indian Premier League (IPL) champions, Royal Challengers Bengaluru (RCB), for the 2026 season. The new link-up has enabled the London-based company to be the title sponsor of the franchise for the upcoming edition.
The newly unveiled collaboration is followed by the two parties’ partnership from the previous season. As per the release, this tie-up has marked a vital venture in Nothing’s enhanced presence and investment in the country.
Commenting on the partnership, Akis Evangelidis, Co-founder & India President, Nothing, said, “RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”
Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, added, “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”
According to the development, the logo of Nothing Smartphones will be widely displayed as the primary entity across the IPL team’s match jerseys, stadium presence, digital handles, and fan experiences across the 2026 edition.
The franchise’s 17-year-old quest for the title triumph was fulfilled in the previous season, and the Rajat Patidar-led team will look forward to continuing the momentum in the upcoming edition as well.
