JioStar has assembled a high-profile commercial portfolio for the 2026 season of the Indian Premier League (IPL), securing partnerships with 27 brands across a wide spectrum of industries.
The strong sponsor line-up reinforces the league’s position as India’s most valuable sports media property and highlights the sustained demand among advertisers for premium live cricket inventory across television and digital platforms.
The 2026 edition of the TATA IPL will be played from 28 March to 31 May 2026, featuring 84 matches across 10 franchises. The expanded schedule continues to strengthen the league’s scale as a multi-platform entertainment product, offering brands extensive opportunities for visibility, fan engagement and integrated storytelling across broadcast and streaming environments.
At the top tier of the commercial structure, Google Search AI Mode, Campa Energy, Havells and Lloyd have been confirmed as co-presenting sponsors, securing prominent exposure across match telecasts, studio programming and digital integrations. The presence of an AI-led product within the highest sponsorship tier reflects the increasing convergence of technology innovation and mass-market sport.
Birla Opus, Hero MotoCorp and Amazon have joined as co-powered sponsors, reinforcing strong representation from consumer goods, mobility and e-commerce sectors within the premium advertising layer of the competition.
The associate sponsor portfolio demonstrates the breadth of categories leveraging IPL’s reach, with brands spanning financial services, FMCG, mobility, payments, consumer technology and quick commerce. Confirmed associate sponsors include AMFI, Asian Paints, Vimal Elaichi, SuperMoney, MRF, Flipkart Minutes, Gillette, Vida, RuPay, Mondelez, Mother Dairy, Groww, Rapido, Muthoot Finance, Sunfeast YiPPee!, Google Pay, TVS EV, Angel One, Amul and Campa Sure.
Several partnerships extend beyond traditional advertising placements into content-led integrations. Amul will present the Cricket Live programme, while Google Search AI Mode will be associated with Match Centre Live, reflecting the continued evolution of sponsorship strategies towards contextual brand storytelling within live sports coverage.
Anup Govindan, Head of Sales – Sports, JioStar, said, “The strength and diversity of this year’s sponsor line-up reflects the continued confidence advertisers place in JioStar. Following India’s historic ICC T20 World Cup triumph and the emergence of a new galaxy of stars, fans will now see these heroes back in action across franchises, making the TATA IPL an incredibly compelling proposition — one that brands have been quick to recognise. What’s particularly encouraging is that this confidence has held firm even against a challenging global macroeconomic backdrop. The commitment our partners have shown is a powerful testament to the unmatched value the TATA IPL on the JioStar network delivers.”
JioStar’s integrated broadcast and streaming ecosystem continues to play a central role in attracting advertiser investment. The company’s ability to deliver campaigns across linear television and digital platforms enables brands to engage audiences across demographics, languages and devices, while also supporting more personalised and interactive viewing experiences.
The commercial momentum behind IPL 2026 once again underlines the league’s status as one of the most commercially successful sporting competitions globally. With a growing mix of legacy advertisers and emerging technology brands entering the ecosystem, the tournament continues to serve as a key platform for companies seeking large-scale consumer engagement in one of the world’s fastest-growing media markets.
