The Indian Premier League (IPL) franchise, Gujarat Titans, have reinforced their commercial strategy ahead of the 2026 season by onboarding travel fintech platform Scapia as an official partner while extending their association with consumer appliances brand Livpure. The agreements underline the continued appeal of franchise cricket as a high-impact platform for both experience-led and mass-market consumer brands seeking scale, engagement and long-term brand equity.
Scapia joins Gujarat Titans as the team’s exclusive credit card partner for IPL 2026, with the collaboration centred on immersive fan engagement initiatives designed to strengthen connections between supporters and the team environment. The partnership reflects the growing presence of fintech brands in sport, where customer acquisition strategies are increasingly driven by access, experiences and lifestyle integration rather than traditional media exposure alone.
Commenting on the partnership, Anil Goteti, Founder and CEO of Scapia, said, “At Scapia, we believe the best memories are created through experiences. Our partnership with Gujarat Titans is about bringing fans closer to the game they love, not just as spectators, but as insiders. We are excited to unlock moments that fans rarely get to see. With this partnership, we will give Scapia users a rare glimpse into the team’s world – from matchday energy to behind-the-scenes moments.”
Alongside the new partnership, Livpure has extended its association with Gujarat Titans for IPL 2026, maintaining its presence within the franchise’s consumer appliances and water solutions category. The renewal highlights sustained brand confidence in the IPL’s ability to deliver nationwide reach and high-frequency consumer engagement, particularly among aspirational households.
The continued collaboration also aligns with Livpure’s broader brand evolution strategy as the company expands beyond water purification into the kitchen appliances segment. The partnership is expected to support increased visibility for Livpure’s expanding portfolio of design-led home solutions among urban and upwardly mobile consumer segments.
Rakesh Kaul, Managing Director of Livpure, said, “Cricket in India is far more than a sport; it is a shared cultural emotion that brings millions of people together and shapes conversations across the country. For Livpure, this makes it a powerful platform to build deeper and more meaningful connections with consumers. Extending our association with Gujarat Titans allows us to tap into this high-engagement ecosystem while strengthening our relevance among new-age consumers. As we continue to evolve into a more holistic consumer brand, this partnership will play an important role in reinforcing Livpure’s positioning as a modern, dynamic brand aligned with the needs of today’s India.”
The two brands join an expanding sponsorship roster that includes Birla Estates, T10 Sports, EM Sports and Grew Solar as commercial partners for the upcoming season, highlighting the continued diversification of categories investing in the franchise.
Gujarat Titans will begin their IPL 2026 campaign on March 31 against Punjab Kings, as the team looks to build on its strong on-field presence while continuing to expand its commercial ecosystem.
With IPL 2026 approaching, the latest partnerships further reinforce how franchises are evolving into multi-industry marketing platforms that offer brands access to scale, premium fan engagement opportunities and measurable business impact across the sporting calendar.
