Ashok Leyland, the Indian flagship of the Hinduja Group and India’s leading commercial vehicle manufacturer, has announced a strategic partnership with five-time IPL champions, Chennai Super Kings (CSK).
As part of the renewed deal, the brand will remain as the team’s official sponsor. Furthermore, the Ashok Leyland emblem will be prominently displayed on the front right chest of CSK’s distinctive yellow shirt for the forthcoming season.
The collaboration was officially announced at Ashok Leyland’s headquarters in Chennai by Mr Dheeraj Hinduja, Chairman, Ashok Leyland, and Mr Shenu Agarwal, MD & CEO, Ashok Leyland, in the presence of CSK Captain Ruturaj Gaikwad, and Ayush Mhatre, India’s 2026 U-19 World Cup-Winning Captain.
The occasion also featured the introduction of CSK’s new official jersey, symbolising the union of two historic institutions with deep roots in Chennai’s tradition of quality and performance.
To add to the festivities, Ashok Leyland revealed a specially customised CSK Fan Bus, created particularly for the devoted CSK Whistle Podu fan base. The fan bus embodies a common spirit of passion, pride, and performance, underlining Ashok Leyland’s dedication to uniting people and powering journeys that bring fans closer to the excitement of the cricket season.
Mr. Dheeraj Hinduja, Chairman, Ashok Leyland, said, “We are delighted to join hands with the Chennai Super Kings, a team that embodies excellence, consistency, and a winning spirit. Through this partnership, we celebrate our shared values of resilience and high performance. We are proud to support a team that has brought immense pride to our home city.”
Mr. KS Viswanathan, Managing Director, Chennai Super Kings, added, “We are excited to welcome Ashok Leyland to the Chennai Super Kings family as our Official Sponsor. Ashok Leyland is an iconic brand with deep roots in Chennai and a legacy of excellence that mirrors CSK’s own journey. This partnership brings together two institutions built on performance, resilience, and a strong community connect.”
Mr. Shenu Agarwal, MD & CEO, Ashok Leyland, said, “Our brand strategy has always focused on building strong emotional connections with our audience. This partnership is not just about a logo on a jersey—it is about being part of the journey of champions and engaging with millions of fans who value quality and reliability.”
Along with Ashok Leyland, the side has also extended ties with Gulf Oil for the next four years, while signing new deals with Skybags and Vodafone.
