Gulf Oil Lubricants, a Hinduja Group Company and a leading player in the lubricants industry, has inked a partnership extension with Chennai Super Kings (CSK).
For the next four years, Gulf will be the franchise’s official lubricant partner. With this renewal, Gulf maintains one of the most longstanding brand ties in the Indian Premier League.
One of the most prominent and long-lasting brand alliances in the league’s ecosystem, Gulf’s association with CSK spans thirteen seasons.
Over time, the partnership has strengthened Gulf’s brand equity and linked the company with some of the world’s most ardent and devoted cricket fans. The two organisations’ shared commitment to engaging millions of cricket fans nationwide through creative campaigns, fan-first initiatives, and high-impact brand experiences is strengthened by the renewed relationship.
Gulf has always placed a high priority on customer interaction, and this collaboration gives the company a chance to truly connect with millions of fans nationwide while enhancing its consumer brand.
Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited, said, “Gulf’s 13-season journey with CSK reflects a relationship built on trust, shared passion, and mutual success. This partnership has consistently delivered far beyond the commercial contract, forging a deep emotional connection with the loyal CSK fan base and cricket enthusiasts across the nation. Continuing this association is a proud moment for Gulf as it reflects our global heritage of supporting performance sports and iconic teams that inspire millions of fans.”
KS Viswanathan, Managing Director, Chennai Super Kings, said, “We are pleased to continue our long-standing association with Gulf, a partner that has been with us through many memorable seasons. Over the years, Gulf has consistently brought creativity and energy to the partnership while engaging with our fans. We look forward to strengthening this relationship over the next four years. We are really pleased about how it has come together.”
Gulf and the five-time IPL champions will continue to work together on integrated marketing campaigns, digital activations, and fan engagement activities as the partnership moves into a new phase. These efforts are intended to strengthen the Gulf’s strong position in the Indian market while fostering a tighter bond between supporters and the team.
Along with Gulf Oil, the side has also extended ties with Ashok Leyland, while signing new deals with Skybags and Vodafone.
