Valvoline, a global leader in automotive and industrial solutions, has strategically partnered with Punjab Kings (PBKS), as the official lubricant partner for the upcoming Indian Premier League (IPL) season.
This agreement, themed “A Partnership Built for High Performance,” signifies a powerful alliance between sporting excellence and cutting-edge engineering.
The collaboration sees Valvoline’s branding prominently featured on Punjab Kings’ team jerseys, in-stadium displays, and across digital platforms, amplifying the brand’s presence in the lucrative Indian market. For Punjab Kings, this partnership brings the backing of a globally recognized brand renowned for its performance-enhancing products, crucial for optimizing team operations and visibility.
The partnership will create engaging fan experiences through interactive campaigns and promotional activities. Both organizations are committed to maximizing the benefits of this collaboration.
Beyond the Valvoline partnership, Punjab Kings have been actively strengthening their sponsorship portfolio, welcoming Kent RO, Kshema General Insurance, Highland, Avon Cycles, and FREEMANS as new partners. This robust network of affiliations demonstrates the franchise’s growing commercial appeal.
On the player acquisition front, PBKS made significant strides during the IPL auction, securing key players to bolster their squad. Notably, they acquired seasoned campaigners including Yuzvendra Chahal, Marcus Stoinis, Marco Jansen, and Glenn Maxwell. In a stunning move, they also secured the services of Shreyas Iyer, the captain who led Kolkata Knight Riders to victory in the previous IPL season. These new additions will join retained players, Shashank Singh and Prabhsimran Singh, forming a formidable lineup for the 2025 season.
The team from Punjab is set to ignite its IPL 2025 campaign against Gujarat Titans on March 25. This highly anticipated opening match promises to be a thrilling encounter, setting the stage for what fans hope will be a successful season for PBKS.