Third Wave Coffee, a leading Indian speciality coffee chain, has announced a strategic partnership with Royal Challengers Bengaluru (RCB) as their official and exclusive coffee partner for the ongoing Indian Premier League (IPL) 2025 season.
The collaboration, fueled by the campaign #BrewBoldPlayBold, aims to seamlessly blend the electrifying passion of cricket with the rich and invigorating experience of premium coffee.
This partnership marks a significant milestone for Third Wave Coffee, aligning the brand with one of the most popular and followed franchises in the IPL. As the official coffee partner, Third Wave Coffee will enjoy prominent visibility and engagement opportunities throughout the IPL season, connecting with a vast audience of cricket enthusiasts both within the stadium and across digital platforms.
A key highlight of this exciting collaboration will be the chance for fans to win exclusive co-branded RCB x Third Wave Coffee merchandise and coveted match-day experiences through a series of engaging promotions. These initiatives include the thrilling opportunity to discover “golden tickets” hidden within select Third Wave Coffee purchases.
Beyond the stadium buzz, select Third Wave Coffee cafes across the city will transform into vibrant fan zones, screening live RCB matches and hosting interactive giveaways and community events. These cafes will become hubs for RCB supporters to come together, share their passion for the game, and celebrate their team. Demonstrating a deep commitment to the team, a dedicated Third Wave Coffee pop-up cafe will be established within RCB team room, ensuring the players have access to their caffeine fix throughout the demanding tournament schedule.
Speaking on this bold partnership, Rajat Luthra, CEO of Third Wave Coffee, said, “Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.”
Echoing this excitement, Rajesh V Menon, COO of Royal Challengers Bengaluru, added, “At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.”
This exciting partnership adds Third Wave Coffee to a growing and impressive roster of sponsors for Royal Challengers Bengaluru for the IPL 2025 season, which already includes prominent names such as Hero Cycles, Optimum Nutrition, KEI Wires and Cables, Nippon Paint, Spitze, Nothing, Hangyo, Furlenco, SEIKO, PUMA, ConfirmTkt, Birla Estates, and Navi UPI.
RCB commenced their IPL 2025 campaign with a commanding victory over the defending champions, Kolkata Knight Riders, setting a positive tone for the season. The team is now gearing up for a highly anticipated clash against its southern rivals, Chennai Super Kings, scheduled for March 28 at 7:30 PM IST.
