Star Health and Allied Insurance Co. Ltd., India’s leading standalone health insurance provider, has announced a partnership with the Indian Premier League (IPL) franchise, Sunrisers Hyderabad (SRH).
This collaboration has designated Star Health Insurance as the official health insurance partner for the Orange Army throughout the ongoing T20 season.
This alliance underscores Star Health Insurance’s strong commitment to promoting nationwide health and wellness by leveraging the immense popularity and reach of cricket. The partnership unites two organisations that highly value trust, transparency, and a deep connection with their respective audiences. By joining forces with the Sunrisers, Star Health Insurance aims to significantly amplify the crucial message of health and well-being to a vast and passionate fan base.
Speaking about the partnership, Mr Anand Roy, MD & CEO of Star Health Insurance, said, “We are delighted to associate with Sunrisers Hyderabad in this T20 league, as this partnership perfectly reflects our three core values: customer centricity, trust and transparency. This league, which is in its 18th season, is not just a celebration of cricket, but also a platform that brings together millions of people across the country, echoing our commitment to putting customers at the heart of everything we do. Just as the players and teams earn the trust of their fans through dedication and integrity, we strive to build lasting trust with our customers through reliable service and transparent processes. This collaboration is a testament to our shared belief in these values, both on the pitch and in everyday life, and we look forward to supporting the team and the tournament while championing what matters most to our customers.”
Mr K. Shanmugam, CEO of Sunrisers Hyderabad, added, “We place the highest priority on the players and staff’s health and fitness. Through this partnership, we wish to inspire cricket fans worldwide to prioritise their health by investing in health insurance that offers enhanced benefits, comprehensive protection, and greater peace of mind. Our dedication to our team’s overall well-being is imperative to deliver exceptional outcomes. Star Health Insurance, India’s largest retail health insurance company, through this collaboration, will give our team the backing they need to succeed both on and off the field.”
To further engage fans and raise awareness about the significance of everyday wellness and the necessity of health insurance, Star Health Insurance has launched a dynamic brand campaign featuring prominent SRH players, including Ishan Kishan, Jaydev Unadkat, Rahul Chahar, and Harshal Patel.
Star Health and Allied Insurance Co. Ltd. is India’s first standalone health insurance company, offering diverse, flexible, and comprehensive health insurance policies tailored to individuals, families, and corporations. With an extensive network of over 910 branch offices and collaborations with more than 14,000 hospitals nationwide, Star Health is dedicated to providing quality healthcare access and exceptional customer service.
Sunrisers Hyderabad benefit from the robust support of a diverse portfolio of leading national and international brands. With half of their matches remaining and their next home game scheduled against Mumbai Indians (MI) on April 23, SRH will be aiming for a strong performance to secure a place in the playoffs.