Sunrisers Hyderabad (SRH) have bolstered their off-field team for the ongoing Indian Premier League (IPL) 2025 season by announcing significant partnerships with AirAsia, the leading low-cost airline in Asia, and Spinner, a rapidly emerging sports drink brand.
AirAsia joins the SRH family as the official airline partner, promising to connect fans to the heart of the action both at the stadium and beyond. This collaboration sees the airline offer exclusive travel deals and engaging fan initiatives, aiming to enhance the overall IPL experience for Sunrisers Hyderabad supporters across India and internationally.
Amanda Woo, AirAsia Group Chief Commercial Officer, expressed his enthusiasm about the partnership and said, “Cricket is more than a sport in India, it is a way of life, a passion that unites millions, much like travel does. We see many synergies that are aligned with our brand. Partnering with the formidable Sunrisers Hyderabad is an exciting step for AirAsia, as we continue to bridge distances and bring people closer to the experiences they love. Just as SRH pushes the boundaries on the field, AirAsia is pushing the boundaries of connectivity, bridging travellers to over 130 destinations across our extensive network.
“For more than 15 years, AirAsia has played a pivotal role in India’s aviation landscape, making travel more accessible and affordable. Today, as one of the country’s largest foreign carriers by connectivity – with 30 routes linking India, Malaysia, and Thailand, and nearly 1.6 million guests flown to/from India in 2024 alone – our commitment to this market remains stronger than ever. This partnership with SRH is set to deepen our engagement, particularly in vibrant cricket-loving second and third-tier cities such as Calicut, Trichy, Guwahati, Jaipur, and Lucknow. As we jointly step up to the pitch for exciting innings this season, fans can expect us to elevate this partnership in the months ahead.”
Shanmugam, CEO of Sunrisers Hyderabad added, “We are thrilled to welcome AirAsia as our Official Airline Partner in 2025. Just as Sunrisers Hyderabad is known for its fearless cricket and unstoppable drive, AirAsia has redefined air travel with its affordability, extensive connectivity, and ‘Dare to Dream’ spirit. This partnership is built on celebrating people, passion, and places – uniting fans, igniting excitement, and taking the love for cricket beyond the stadium. As we take flight together, this season will not only be about the action on the field but also about delivering extraordinary experiences in the skies and beyond.”
Adding to the team’s arsenal of support, SRH have also announced a partnership with Spinner, a rapidly growing sports drink brand, as their official sports drink partner. This collaboration has ensured the team remains optimally hydrated and energized throughout the demanding IPL season. Spinner, recognized for its refreshing flavours and electrolyte-rich formula, will play a crucial role in the team’s performance strategy. Notably, Spinner has also partnered with Lucknow Super Giants (LSG) for this season, indicating the brand’s growing presence in the IPL.
These strategic partnerships with AirAsia and Spinner underscore Sunrisers Hyderabad’s commitment to excellence both on and off the field. The team has also previously announced collaborations with Lubi Industries and All Seasons, further demonstrating its proactive approach to leveraging partnerships for enhanced fan engagement and on-field success in IPL 2025.
Sunrisers Hyderabad kicked off their campaign with a commanding victory over Rajasthan Royals (RR), setting a strong early momentum for the season. They will look to build on this success in their upcoming match against LSG on March 27.
