Sunrisers Hyderabad (SRH), affectionately known as the Orange Army, represents the vibrant city of Hyderabad, Telangana, are the fiercely competitive Indian Premier League (IPL). Established in 2013, SRH emerged as the successor to Deccan Chargers, carrying forward the cricketing spirit of the region under the ownership of the influential Sun TV Network. Over the years, Sunrisers Hyderabad have carved a distinct identity in the IPL, celebrated for their strategic acumen, resilient batting line-ups, and consistently potent bowling attacks.
The Sunrisers reached the zenith of their journey in 2016, culminating in their maiden IPL title under the astute leadership of the Australian opener, David Warner. Their triumph over Royal Challengers Bengaluru in a thrilling final not only etched their name in the league’s history but also marked a significant milestone for the franchise. Demonstrating enduring competitiveness, the team consistently qualified for the play-off stage for five consecutive seasons from 2016 to 2020. This period of sustained success included another appearance in the IPL final in 2018, where they narrowly lost to Chennai Super Kings. Their consistent performance continued in the 2024 season, as they once again reached the finals. Although victory eluded them against a formidable Kolkata Knight Riders squad, their repeated deep runs in the tournament underscore their established status as a perennial contender in the fiercely competitive IPL landscape.
The iconic Rajiv Gandhi International Cricket Stadium in Hyderabad serves as the home fortress for the Orange Army, where passionate fans create an electrifying atmosphere. As 2025 continues, the team from Hyderabad is under the guidance of a dynamic leadership duo: the tactical prowess of the Australian World Cup-winning captain, Pat Cummins and the strategic insights of former New Zealand captain and seasoned coach, Daniel Vettori. The team aims to capitalize on its recent success, fine-tune their strategies, and strive to lift its second IPL trophy. Cricket enthusiasts will be keenly watching key players like the explosive South African wicketkeeper-batsman Heinrich Klaasen, the dynamic Indian opener Abhishek Sharma, and the experienced Indian pace spearhead Mohammed Shami, all of whom are expected to play pivotal roles in their quest for glory.
Beyond the exhilarating action on the field, Sunrisers Hyderabad benefits from the robust support of a diverse portfolio of leading national and international brands. These commercial partnerships not only provide crucial financial backing but also amplify the team’s reach and brand visibility.
Let’s delve deeper into the esteemed brands that form the sponsorship ecosystem of Sunrisers Hyderabad:
Title Sponsor:
Dream11: As the title sponsor of Sunrisers Hyderabad, Dream11 enjoys prime brand visibility. This prominent Indian fantasy sports platform allows millions of users to engage with the IPL on a deeper level by creating virtual teams and competing in contests based on the real-time performance of players.
Principal Sponsors:
BKT Tires (Official Tire Partner): Balkrishna Industries Ltd. (BKT), a Mumbai-based multinational, is a global leader in off-highway tires. Its specialization spans vital sectors like agriculture, industrial, construction, mining, and all-terrain vehicles (ATVs).
Kent RO (Principal Sponsor): KENT RO Systems is a household name in India, renowned for its innovative and reliable water purification solutions. Since its inception in 1999, KENT has been committed to providing clean drinking water through cutting-edge technology.
Jio (Official Telecom Partner): Reliance Jio Infocomm Limited, operating as Jio, is India’s largest mobile network operator and the third largest globally. Jio has revolutionized India’s digital landscape with its extensive 4G and burgeoning 5G network, affordable broadband services, and a suite of digital applications.
All Seasons (Principal Partner): All Seasons Mineral Water, established in 1996, focuses on producing high-quality alkaline water. The brand’s partnership with SRH highlights the team’s association with brands promoting health and wellness, positioning All Seasons to reach a large and engaged audience interested in a balanced lifestyle.
Lubi Pumps (Principal Partner): Lubi Pumps, an Indian manufacturer and exporter, produces a diverse range of pumps including submersible, centrifugal, and industrial models. These pumps cater to critical sectors like agriculture, domestic water supply, and industrial applications.
Arun Icecreams (Official Icecream Partner): Arun Icecreams, a subsidiary of Hatsun Agro Product is renowned for its delicious and innovative products and has a strong presence in the Indian market. With a diverse range of flavours and a commitment to quality, the brand has garnered a loyal customer base.
Other Sponsors:
Avon Cycles (Official Cycle Partner): Established post-independence by the Pahwa Brothers, Avon Cycles aims to provide affordable mobility solutions for the common man. The company has also consistently promoted health and fitness through its bicycle manufacturing.
JSW Paints (Official Paints Partner): JSW Paints is a paint brand launched by the JSW Group, a major Indian conglomerate. The brand focuses on eco-friendly water-based paints, offering interior and exterior options for homes. JSW Paints prioritizes sustainability, with recyclable packaging and practices that reduce their carbon footprint.
Partners:
City Union Bank (Official Banking Partner): City Union Bank (CUB) is a long-standing private sector bank headquartered in Kumbakonam, Tamil Nadu.
Campa (Official Pouring Partner): Campa is an Indian brand of soft drinks, including its flagship cola beverage, known for its nostalgic appeal and classic taste.
DropHub (Official Staffing Solution Partner): DropHub specializes in providing staffing and workforce management solutions.
AirAsia (Official Airline Partner): AirAsia is a prominent Malaysian low-cost airline headquartered near Kuala Lumpur. Founded in 1993, it commenced operations in 1996 and has grown to become Malaysia’s largest airline by fleet size and destinations. As one of the leading low-cost carriers in Asia, AirAsia operates scheduled domestic and international flights to over 165 destinations across more than 20 countries,
Kingfisher Premium (King of Good Times Partner): Kingfisher Premium is a popular Indian lager beer known for its crisp and refreshing taste. Launched in 1978, it quickly became a flagship brand of United Breweries and enjoys a significant market share in India. Often associated with “the King of Good Times,” Kingfisher Premium is a staple at social gatherings. Its iconic branding and widespread availability have made it a recognizable and trusted beer both domestically and in over 50 countries worldwide.
Loop Earplugs (Official Ear Plug Partner): Loop Earplugs are stylish, reusable earplugs designed to reduce noise without completely blocking sound. Founded in 2016, the brand offers various models catering to different needs, such as social gatherings (Engage), concerts (Experience), and sleep (Quiet). Unlike traditional foam earplugs, Loop uses an acoustic channel and filter to lower the volume while keeping sound clear.
Uber Moto (Official Ride Partner): Uber Moto is an affordable and convenient motorbike ride-sharing service offered by Uber. It allows users to quickly book a ride on a two-wheeler through the Uber app, providing a faster way to navigate through traffic, especially in congested urban areas.
Star Health Insurance (Official Health Insurance Partner): Star Health and Allied Insurance Co. Ltd. is India’s first standalone health insurance provider, commencing operations in 2006. Headquartered in Chennai, the company offers a diverse range of health insurance products for individuals, families, and corporates, along with personal accident and overseas travel insurance. Star Health has established a significant presence across India with a wide network of hospitals and branches.
Wrogn (Official Merchandise and Lifestyle Partner): Wrogn is a clothing brand for young men, offering trendy and stylish apparel, footwear, and accessories.
RKG Ghee (Official Ghee Partner): RKG Ghee is a well-established brand recognized for its quality and purity. It is primarily known for its cow ghee, which is often praised for its rich aroma and traditional taste. Produced and packed using automated machines with stringent quality checks, RKG Ghee emphasizes hygiene and natural processing methods, sometimes including cooking over firewood to impart a unique flavour.
Real Cricket (Official Mobile Gaming Partner): Real Cricket is a mobile game series created by JetSynthesys, a technology and entertainment business. The series focuses on giving a realistic cricket game experience and has gained popularity among cricket fans. It is part of the company’s gaming portfolio, specifically under the Nautilus Mobile name.
Spinner (Official Sports Drink Partner): Spinner is a relatively new entrant in the Indian beverage market, specifically targeting the sports hydration segment. Launched by Reliance Consumer Products, it’s positioned as an affordable alternative to established international brands. Developed in collaboration with Sri Lankan cricket legend Muttiah Muralitharan, Spinner aims to make sports hydration accessible to a wider consumer base.
Big Ant Studios (Official Gaming Partner): The Australian game developer, Big Ant Studios, founded in 2001, has carved a strong niche for itself in the world of sports games. Big Ant Studios has shifted gears to focus on creating immersive sports experiences for players on PlayStation, Xbox, PC, and even mobile platforms.
Hatsun (Official Dairy Partner): Hatsun Agro Product Ltd (HAP), often simply referred to as Hatsun, is a prominent private-sector dairy company in India, headquartered in Chennai, Tamil Nadu. Founded in 1970 by R. G. Chandramogan, Hatsun has grown to become a leading player in the Indian dairy industry, known for its wide range of dairy products marketed under popular brands like Arun Icecreams, Arokya Milk, Hatsun Curd, and Ibaco.
Apollo Hospitals (Official Medical Partner): Established in 1983 by Dr. Prathap C. Reddy, Apollo Hospitals is a pioneer of private healthcare in India and the country’s first corporate hospital. Starting with a 150-bed hospital in Chennai, it has grown into Asia’s foremost integrated healthcare services provider, with a significant presence across the healthcare ecosystem. This includes a network of hospitals (over 70), pharmacies (over 5000), primary care & diagnostic clinics, and telemedicine facilities, serving millions of patients from over 140 countries.
FanCode (Official Merchandise Partner): FanCode is a one-stop shop for Indian sports fans, offering a personalized experience with a wide range of sports content and merchandise. The entity has partnered with numerous domestic and international sports leagues and associations, giving fans access to a variety of sports all under one roof.
PlayR (Official Merchandise Partner): Launched in 2021, playR is a rising sport and lifestyle brand offering customers unique and stylish sports equipment, apparel, and accessories.
Filmydice (Official Merchandise Partner): Filmydice is an online merchandise retailer, based in Hyderabad, Telangana, India. It offers a variety of custom clothing items like t-shirts, sweatshirts, and hoodies, often featuring designs related to Indian films, particularly Tamil cinema, and teams like the Sunrisers Hyderabad.
The strong network of sponsors and partners underscores the commercial appeal and brand value of the Sunrisers Hyderabad and the Indian Premier League. These collaborations not only provide vital financial support but also create synergistic opportunities for brand building and fan engagement, contributing to the overall success and vibrancy of the SRH franchise as they aim for further glory in the seasons to come.