Royal Challengers Bengaluru (RCB), a franchise synonymous with passionate fandom and a star-studded legacy in the Indian Premier League (IPL), continues to be a magnet for leading brands.
While the coveted IPL trophy has remained just out of reach despite three finals appearances (2009, 2011, 2016), RCB’s commercial appeal is undeniable, fueled by iconic players like Virat Kohli, AB de Villiers, and Chris Gayle who have donned its colours over the years.
Founded in 2008 by United Spirits and named after its Royal Challenge liquor brand, Royal Challengers Bengaluru, playing their home games at Bengaluru’s M. Chinnaswamy Stadium, galvanises a loyal fanbase whose chant, “Ee sala cup namde” (This year, the cup is ours), echoes with unwavering hope each season. For the 2025 IPL season, under the leadership of captain Rajat Patidar and coach Andy Flower, Royal Challengers Bengaluru is not only chasing on-field glory but also celebrating a formidable lineup of commercial partnerships, testament to its enduring brand value and national and international popularity.
Let’s delve into the diverse array of brands that have aligned with Royal Challengers Bengaluru for the 2025 season:
Main Principal Partner
Qatar Airways: The state-owned flag carrier of Qatar, headquartered in Doha, Qatar Airways is renowned for its extensive global network, flying to over 170 destinations from its hub at Hamad International Airport, frequently lauded as the ‘World’s Best Airport’ by Skytrax.
Principal Partners
KEI Wires and Cables: With a legacy dating back to 1968 (initially Krishna Electrical Industries), KEI Industries Limited has evolved from manufacturing rubber cables for home wiring into a leading player in the electrical sector, offering a diverse range of high-quality electrical cables and wires.
Birla Estates: The real estate arm of the Aditya Birla Group, Birla Estates, launched in 2016, focuses on developing premium residential, commercial, and mixed-use properties in key Indian markets like MMR, NCR, Bengaluru, and Pune.
Jio: A transformative force in Indian telecommunications, Jio is a leading mobile network operator and digital solutions provider, widely recognised for its affordable data plans that have significantly driven internet adoption across India.
Associate Partners
PUMA: A global sportswear giant founded in 1948, PUMA is celebrated for its innovative designs and commitment to athletic performance, equipping athletes worldwide with groundbreaking performance gear.
boAt: Established in 2016, boAt has become a leading Indian audio and wearables brand, popular for its stylish and affordable range of wireless earphones, headphones, speakers, and smartwatches.
Confirmtkt: An IRCTC-authorised online platform founded in Bengaluru in 2014, Confirmtkt simplifies train travel by enabling ticket searches, seat availability checks, bookings, and notably using predictive analytics for waitlisted ticket confirmations.
Nothing: The London-based consumer technology company, founded in 2020 by OnePlus co-founder Carl Pei, aims to create a seamless digital future with intuitively connected products, distinguished by a minimalist and often transparent design aesthetic.
EbixCash: An Indian fintech company, EbixCash has developed India’s largest end-to-end financial exchange, offering a wide array of digital payment solutions and money transfer services.
Nippon Paint: A Japanese multinational and one of the world’s largest paint manufacturers (by 2020 revenue), Nippon Paint produces high-quality paints and coatings with a significant global presence.
Official Partners
Kingfisher: An iconic Indian lager from United Breweries, synonymous with “The King of Good Times.”
BigBasket: India’s largest online supermarket (acquired by Tata Digital), offering a diverse range of groceries and household items.
Royal Challenge Packaged Drinking Water: Offering purified water with a focus on quality and taste.
JioHotstar: India’s expansive streaming platform, established on February 14, 2025, following the merger of JioCinema and Disney+ Hotstar (a JV between Reliance Industries and Walt Disney’s Star India).
Bisleri: A premium bottled water and soft drinks brand with an extensive distribution network in India.
Dream11: A leading Indian fantasy sports platform allowing users to create virtual teams and compete.
Alliance University: A private university in Bengaluru providing undergraduate, postgraduate, and doctoral programs.
Navi UPI: Part of Navi’s digital financial services, offering a seamless platform for UPI transactions.
SEIKO Prospex: A prestigious collection of sports watches designed for adventure and professional use, known for reliability and precision.
Manipal Hospitals: A well-known healthcare provider in India with a wide network offering comprehensive medical services.
ITC Master Chef Creations: A premium food brand by ITC, delivering gourmet dining experiences, including North Indian cuisine via cloud kitchens.
Scapia: A Bengaluru-based travel fintech company providing a co-branded credit card with Federal Bank, focused on travel rewards.
Furlenco: An Indian furniture rental service offering stylish and affordable home décor solutions.
Optimum Nutrition: A global leader in sports nutrition and a subsidiary of Glanbia, manufacturing a wide range of products.
Hero Cycles: One of the world’s largest bicycle manufacturers since 1956, offering a diverse range from traditional bikes to e-bikes.
Spinner: An affordable sports hydration drink from Reliance Consumer Products, developed with cricket legend Muttiah Muralitharan.
BoldFit: A D2C health and fitness e-commerce brand offering a wide array of wellness and fitness products.
Amul: India’s renowned dairy cooperative, famous for its butter, milk, and ice cream, and empowering millions of farmers.
ARL Tyres: An Indian manufacturer of automotive tyres, butyl tubes, and related rubber products.
Kotak Life: A rapidly growing life insurance provider, a subsidiary of Kotak Mahindra Bank.
NVY: An Indian electronics brand manufacturing a range of LED TVS, including Android and Smart TV models.
Navitas Solar: A leading Indian manufacturer of high-efficiency solar panels.
Hangyo: A prominent South Indian ice cream brand known for quality ingredients and unique flavours.
Spitze by Everyday: A brand from Maruti Interior Products Limited, specialising in premium stainless steel modular kitchen accessories.
Pexpo: A brand specialising in high-quality, stainless steel insulated drinkware.
KPT Pipes: A manufacturer known for its quality and innovative piping solutions for diverse sectors.
Third Wave Coffee: Representing the artisanal coffee movement, focusing on high-quality, single-origin beans and meticulous preparation.
Merino Laminates: A leading Indian manufacturer and exporter of decorative laminates, offering a vast selection of designs and finishes.
Red FM 93.5: An Indian radio network known for vibrant music and engaging content in metro cities.
91.1 Radio City: India’s first commercial FM station (launched 2001), broadcasting diverse music.
94.3 Radio One: An Indian commercial radio station owned by HT Media, with presence in major cities.
White Gold Money: A prominent South Indian gold-buying firm offering services for gold coins, bars, and old jewellery.
Town Bus Snacks: The snacking arm of GRB Dairy Foods Pvt Ltd, offering a range of authentic South Indian snacks.
Alstone: A leading Indian manufacturer of high-pressure Laminate (HPL), Aluminium Composite Panels (ACP), and other building materials.
These extensive partnerships highlight Royal Challengers Bengaluru’s status not just as a cricket team but as a formidable brand that resonates across various industries, promising an exciting and commercially vibrant IPL 2025 season for the franchise and its multitude of supporters.
