Punjab Kings (PBKS), an established franchise in the Indian Premier League (IPL), are based in Mohali, Punjab. Co-owned by Mohit Burman, Ness Wadia, Preity Zinta, and Karan Paul, the team has been a part of the league since its inception in 2008, originally as Kings XI Punjab before rebranding in 2021. Despite their long tenure, the coveted IPL trophy has remained elusive. Their most successful campaign came in the 2014 season, where they finished as runners-up.
The team divides its home fixtures primarily between the state-of-the-art Maharaja Yadavindra Singh International Cricket Stadium in Mullanpur, Mohali, and the picturesque Himachal Pradesh Cricket Association Stadium in Dharamshala. While known for acquiring high-profile players over the years, consistency has often been a challenge, leading to frequent finishes in the middle or lower half of the points table.
For the ongoing 2025 season, Punjab Kings have signalled a significant shift in strategy with key appointments: Shreyas Iyer takes the helm as captain, and the experienced Ricky Ponting steps in as head coach. These changes reflect a renewed and determined bid for their maiden IPL title.
Fueling the franchise’s operations and reach off the field is a diverse network of commercial partners, providing crucial support at regional, national, and international levels.
Title Partner
Dream11: A leading Indian fantasy sports platform with over 200 million users, Dream11 serves as the team’s Title Partner, engaging fans through interactive contests and major cash prizes.
Principal Partners
BKT Tires: This prominent Indian multinational specialises in manufacturing a wide array of off-highway tires for sectors like agriculture and construction.
Kent Mineral RO: Kent provides innovative water purification solutions featuring their “Mineral RO” technology, designed to remove impurities while retaining essential minerals, often supplemented with UV and UF filtration for enhanced safety.
Jio: A powerhouse in Indian telecommunications, Jio is known for driving internet adoption across the country with its affordable mobile network services and digital solutions.
All Seasons: Established in 1996, All Seasons Mineral Water focuses on producing high-quality alkaline water.
Valvoline (Official Lubricant Partner): With a legacy dating back to 1866, the American retail automotive services giant is renowned for its motor oils, additives, and extensive network of Valvoline Instant Oil Change locations.
FREEMANS (Official Tools Partner): Founded in 1950, FREEMANS has built a global reputation for manufacturing high-quality measuring tools.
Avon Cycles (Official Cycling Partner): Established by the Pahwa Brothers post-independence, Avon Cycles is dedicated to providing affordable mobility solutions and promoting health and fitness through bicycle manufacturing.
Kshema General Insurance (Official General Insurance Partner): A fully digital provider primarily serving India’s rural sector, especially farmers, Kshema leverages advanced technologies like AI and machine learning to offer tailored insurance solutions, aiming to enhance financial resilience in agricultural communities.
Ecolink: Focused on sustainable living, Ecolink offers energy-efficient and environmentally friendly products, including advanced LED lighting and home appliances, trusted by customers in over 20 countries.
Official Partners
Campa (Official Pouring Partner): This iconic Indian soft drink brand, particularly its cola, holds strong nostalgic appeal for its classic taste.
Highland: A significant real estate developer in Punjab with over 30 years of experience, Highland’s diversified interests include real estate, hospitality, and food and beverage, known for on-time delivery and quality projects.
Dazller (Official Beauty & Makeup Partner): Dazller has quickly gained popularity in the Indian cosmetics market with its trendy, affordable beauty and makeup products.
Neo Wheels (Official Alloy Wheels Partner): A leading Indian manufacturer since 1996, Neo Wheels is known for its diverse range of stylish and performance-enhancing aluminium alloy wheels, holding prestigious ARAI, BIS, and ISO certifications.
Tour On: Based in Chennai and founded in 2018, Tour On specialises in creating customised vacation packages with a focus on tailor-made and surprise travel experiences.
Exclusive Ticketing Partner
District by Zomato: An extension of the food delivery platform, District by Zomato is a new app designed as a comprehensive guide for ‘going out,’ integrating dining bookings with ticketing for movies, events, and sports.
Good Times Partner
Kingfisher: A widely popular Indian lager beer, Kingfisher, launched in 1978 by United Breweries, is often associated with “the King of Good Times” and enjoys significant market share domestically and internationally.
Official Sports Drink Partner:
Spinner: A relatively new sports hydration drink launched by Reliance Consumer Products in collaboration with Muttiah Muralitharan, positioned as an accessible alternative in the Indian market.
Amul: A renowned cooperative dairy brand from India, Amul is celebrated for its high-quality products like butter, milk, and ice cream, playing a vital role in empowering small-scale dairy farmers.
Official Mobile Gaming Partner
Real Cricket: Developed by JetSynthesys under the Nautilus Mobile name, Real Cricket is a popular mobile game series known for providing a realistic cricket simulation experience.
Official Radio Partner
Big FM: One of India’s largest radio networks, operating across 58 stations nationwide and reaching millions of listeners with diverse content.
Official Kit and Merchandise Partner:
T10 Sports: Offering a wide range of sports, athleisure, and lifestyle gear, T10 Sports is the official partner for the team’s kit and merchandise, available online, in retail, and at events.
Fan Merchandise Partner
FanCode Shop: Part of FanCode, a comprehensive platform for Indian sports fans, the FanCode Shop provides a wide variety of team merchandise.
SIX5SIX: A cutting-edge streetwear and sportswear brand recognised for its innovative designs that merge youth culture, technology, and performance.
These diverse partnerships underscore the strong commercial backing for the Punjab Kings as they continue the 2025 season with renewed optimism, aiming to translate off-field support into on-field success and finally lift the coveted IPL trophy.
