With the Indian Premier League (IPL) 2025 season already underway, Lucknow Super Giants (LSG) are fiercely competing to make their mark. Founded in 2021 and owned by the RPSG Group under Sanjiv Goenka, the Lucknow-based franchise is determined to build on its initial successes. They continue to play their home matches at the energetic Ekana Cricket Stadium in Lucknow, fueled by the unwavering support of their fans.
Leading the charge for LSG in the 2025 season is the dynamic captain Rishabh Pant, guided by the strategic expertise of head coach Justin Langer and the insightful mentorship of Zaheer Khan. This leadership trio is focused on harnessing the full potential of a talented squad eager to lift the coveted IPL trophy.
In their brief IPL history, LSG demonstrated early promise with playoff appearances in 2022 and 2023. While they faced a setback in the 2024 season, finishing seventh, the team has regrouped and is determined to climb up the ranks in the ongoing tournament. Their current roster boasts a powerful combination of international stars like Mitchell Marsh, Nicholas Pooran, David Miller, and Aiden Markram, seamlessly blended with exciting Indian talents such as Ayush Badoni, the fiery Mayank Yadav, and the deceptive Ravi Bishnoi.
Off the field, LSG are supported by a range of prominent brands. These partnerships contribute to the team’s overall ecosystem. Here’s a brief look at the brands associated with the Super Giants:
Principal Partners
Dream11: Dream11 is a popular fantasy sports platform in India, particularly known for fantasy cricket. It allows users to create virtual teams of real cricket players and compete against others based on the performances of those players in real-life matches.
Greenply Industries Limited: Greenply Industries Limited is a leading plywood manufacturer in India, capturing about a quarter of the organised market share. Established in 1984, the company offers a variety of wood products, including plywood, decorative veneers, flush doors, and even PVC items.
BKT Tires: BKT Tires, manufactured by Balkrishna Industries Limited, is a major player in the off-highway tyre market. The tyre manufacturer specialises in tyres for tractors, construction vehicles, industrial machines, and more. With a focus on ruggedness and performance, BKT offers a wide range of options.
Associate Partners
Jio: Jio is a major Indian telecommunications company offering mobile and broadband services. Founded in 2007, it’s India’s largest mobile network operator with 4G and 5G coverage nationwide. The telecommunications company also provides JioFiber for home internet, television and telephone services.
SBI Life Insurance: SBI Life Insurance, a leading life insurance company in India, is known for its comprehensive plans and high claim settlement ratio. The life insurance company offers a variety of products, including term life, investment-linked plans, and retirement plans. Founded in 2001, SBI Life is a joint venture between the State Bank of India (SBI) and BNP Paribas Cardif.
INA Solar: INA Solar, a leading solar brand in India, is well known for its commitment to providing high-quality solar panels and promoting sustainable energy solutions. The solar panel manufacturer offers a diverse portfolio of poly and monocrystalline modules, catering to residential, commercial, industrial, and agricultural sectors.
Royal Green: Royal Green is a carefully blended mixture of premium malt and international scotch that is matured in the best oak barrels to create the rich and luscious Royal blend.
Too Yumm: Too Yumm is an Indian snack brand launched in 2016 by the RPSG Group. The brand’s products are marketed as having less saturated fat than traditional snack options.
FREEMANS: FREEMANS has been a prominent name in the Indian subcontinent since 1950. Starting as a manufacturer of metal-wired measuring tapes, the company has grown to become the largest producer of measuring tapes, spirit levels, and measuring wheels in India.
Portronics: Portronics is an Indian consumer electronics company founded in 2010. It is known for a wide range of portable and innovative products, including Bluetooth speakers, headphones, power banks, chargers, cables, car accessories, laptop stands and writing pads.
Official Partners
Campa: Once a dominant force in the 1970s and 80s, Campa Cola is a nostalgic Indian soft drink brand known for its refreshing taste. Launched when foreign competition was absent, Campa Cola carved a niche with its “Great Indian Taste” slogan. Today, owned by Reliance Industries, the brand offers a variety of flavours beyond its classic cola.
Kingfisher: Kingfisher is a popular Indian lager beer known for its crisp and refreshing taste. Launched in 1978, it quickly became a flagship brand of United Breweries and enjoys a significant market share in India. Often associated with “the King of Good Times,” Kingfisher Premium is a staple at social gatherings. Its iconic branding and widespread availability have made it a recognisable and trusted beer domestically and in over 50 countries worldwide.
Amul Protein: Amul offers a range of protein-based products designed to cater to various needs. These include whey protein powders, high-protein milkshakes and lassis, and even high-protein dahi (yogurt). These products aim to supplement daily protein intake, support muscle building, and provide a convenient way to consume protein on the go.
Iodex: Iodex is a popular topical analgesic balm widely used in India for providing relief from various musculoskeletal pains. Its formulation typically includes a blend of several active ingredients. These ingredients work synergistically to provide a warming sensation followed by a soothing effect on the affected area, helping to reduce inflammation, alleviate muscle stiffness, and relieve pain associated with backaches, joint pain, sprains, and headaches.
Velvex: Velvex is an Indian lubricant brand established in 2012 by Nandan Petrochem Ltd. Leveraging over 30 years of experience in the lubricant industry and incorporating German technology, Velvex offers a wide range of automotive and industrial lubricants, including engine oils, gear oils, greases, and speciality oils.
HomeSure TileEx: HomeSure TileEx, by Walplast, is a brand of tile adhesives recognised for its “Power of 4 Aces”: strong adhesion, easy application, wide accessibility for various tile types, and water resistance. These polymer-enriched adhesives aim to outperform traditional cement by providing a more reliable and longer-lasting bond, reducing the risk of cracks and chips.
Dewon Electric: Dewon Electric specialises in the production and distribution of electrical goods and services. It provides a variety of products, including Miniature Circuit Breakers (MCBS) and Distribution Boards (DBS), for both home and commercial applications. Dewon Electric prioritises high-quality products, safety compliance, and customer happiness while remaining committed to innovation and dependable service.
Endura Mass: Endura Mass is a popular weight gain supplement in India, often used by those looking to increase their overall body weight and build muscle mass. It’s a 100% vegetarian product formulated with a blend of high-quality proteins, complex carbohydrates, fats, and essential vitamins and minerals. This combination provides a high-calorie intake to support weight gain and provide sustained energy.
Spinner: Spinner is a relatively new entrant in the Indian beverage market, specifically targeting the sports hydration segment. Launched by Reliance Consumer Products, it’s positioned as an affordable alternative to established international brands. Developed in collaboration with Sri Lankan cricket legend Muttiah Muralitharan, Spinner aims to make sports hydration accessible to a wider consumer base.
Naturali: Naturali is a personal care brand launched by the RP-Sanjiv Goenka Group, focusing on nature-inspired hair and skincare products. Naturali emphasises being free from harmful chemicals such as sulfates and parabens, aiming to appeal to modern, conscious consumers looking for effective, natural solutions at accessible price points.
Dr KNS Memorial Hospital: Dr KNS Memorial Hospital is a multi-speciality hospital in Lucknow, Uttar Pradesh. It is known for providing comprehensive medical services across various disciplines, including neurology, laparoscopic surgery, and trauma care. The hospital is committed to patient-centric care, combining advanced medical technology with a team of experienced doctors and compassionate staff to ensure the well-being of its patients.
Licensing and Media Partners
Real Cricket: Real Cricket is a mobile game series created by JetSynthesys, a technology and entertainment business. The series focuses on giving a realistic cricket game experience and has gained popularity among cricket fans. It is part of the company’s gaming portfolio, specifically under the Nautilus Mobile name.
SG Sports (Sanspareils Greenlands): SG Sports, short for Sanspareils Greenlands, is a leading Indian cricket equipment manufacturer. Founded in 1931, it’s one of the world’s largest cricket brands. The company specialises in cricket bats, balls, clothing, and more. Interestingly, SG manufactures the red ball used in all Test and First-class matches in India, known for its durability and grip.
FanCode Shop: FanCode is a one-stop shop for Indian sports fans, offering a personalised experience with a wide range of sports content and merchandise. The entity has partnered with numerous domestic and international sports leagues and associations, giving fans access to a variety of sports all under one roof.
Radio Mirchi: Radio Mirchi, also known as 98.3 Mirchi, is India’s leading private FM radio station.
92.7 Big FM: BIG FM is one of the largest radio networks in India, operating across 58 stations nationwide. Reaching millions of listeners, the network connects with diverse audiences nationwide. Partnering with U Mumba extends the team’s reach to a wider fan base.
Radio City 91.1: Radio City 91.1 is a leading Indian radio station, holding the title of the country’s first private FM station launched in 2001. They broadcast a mix of Hindi, English, and regional music across various cities, including Delhi, Mumbai, Lucknow, and Bengaluru.
With a formidable squad, experienced leadership, and strong backing from a diverse portfolio of commercial partners, LSG are poised to make a significant impact in the IPL 2025. The team’s blend of talent and strategic alliances creates an exciting prospect for fans and sets the stage for a thrilling campaign.
