The defending champions of the Indian Premier League (IPL), Kolkata Knight Riders (KKR) have experienced a dramatic start till now, winning three from six games.
After strings of decent performances, the Knights finally arrived at IPL 2025 with a one-sided win over Chennai Super Kings (CSK) at Chepauk. Entering the field as defending champions is an amazing experience, but it also brings the added pressure of trying to repeat the accomplishment and win another championship.
With no Shreyas Iyer leading the side, and the absence of Nitish Rana, Phil Salt, and Mitchell Starc, the unit lost its key players. Nonetheless, the side still managed to retain its core Sunil Narine, Andre Russell, Venkatesh Iyer, Rinku Singh, and Ramandeep Singh. Quinton de Kock, Moeen Ali, and Spencer Johnson bring a new dynamism to the team.
The champion team has also echoed the squad’s on-field performance by successfully acquiring several brands as sponsors for the current season.
Let us look at the significant sponsorship portfolio of the three-time IPL champions:
Principal Partners:
Dream11: Dream11 allows users to create virtual teams made up of real-life players, and based on their performance in real matches, they may earn points and compete against other users for huge rewards.
Arre, but captain kaun? 🤷♂️🤷♀️@Dream11 is back as Principal Partner of Kolkata Knight Riders! 📲💜🏏 pic.twitter.com/x5QWqKI2Ce
— KolkataKnightRiders (@KKRiders) March 2, 2025
BKT Tires: BKT Tires, officially known as Balkrishna Industries Limited, is an Indian multinational tyre manufacturer that makes off-highway tyres for markets like mining, agriculture, and gardening.
RR Kabel: A significant wires, cables, and consumer electronics manufacturer in India. Throughout the season, the brand’s emblem can be found prominently on the right chest of all KKR team shirts.
𝐑𝐑 𝐊𝐚𝐛𝐞𝐥 — 𝐥𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐮𝐩 𝐭𝐡𝐞 (𝐊)𝐧𝐢𝐠𝐡𝐭𝐬! 💜⚡️ @_RRKabel
— KolkataKnightRiders (@KKRiders) February 10, 2025
Proud to announce RR Kabel as our Principal Partner for the upcoming TATA IPL season. Here’s to a powerful journey ahead!#AmiKKR | #RRKabel | #TATAIPL2025 pic.twitter.com/Js8TkDrCNp
Associate Sponsors:
Joy: RSH Global established Joy in Kolkata in 1998 to provide the best personal care products to assist people keep rather than accentuate their beauty. Joy is dedicated to using nature’s generosity to help women discover and preserve their inherent beauty.
Jio: Jio was founded in Ahmedabad in 2007 and is currently headquartered in Navi Mumbai, Maharashtra. The telecom industry is in charge of an LTE network connecting all 22 telecom circles.
ACKO: ACKO was founded by Varun Dua in November 2016 and is now headquartered in Mumbai. It offers a variety of insurance products, including health, travel, vehicle, and bike insurance.
Vikram Solar: Vikram Solar Limited is one of India’s leading solar module manufacturers, specialising in efficient photovoltaic (PV) module manufacturing, having a global presence in 39 countries. Headquartered in Kolkata, West Bengal, it is one of India’s leading PV module producers, with a combined manufacturing capacity of 4.5 GW as of February 20th, 2025.
JSW Paints: JSW Paints is a renowned business under the JSW Group. It creates decorative and industrial coatings. The company provides painting services for residential, commercial, and industrial properties, utilising paints noted for their vibrant colours and long-lasting finishes.
Manipal Hospitals: T.M.A Pai established Manipal Hospitals in 1953, and the firm’s present headquarters are in Bengaluru, Karnataka. With a network of 28 hospitals, it is the nation’s second-biggest medical centre.
Global Beverage Partner:
Thums Up: Thums Up, an Indian cola brand, was founded in 1977 to compensate for the Coca-Cola Company’s pullout from India. Coca-Cola later purchased and relaunched the brand to compete with Pepsi.
Official Partners:
Veedol: Veedol Lubricants develops, manufactures, distributes, and sells standard and speciality lubricating oils and greases for a wide range of light and heavy industrial applications.
Listerine: A brand of antiseptic mouthwash known for promoting oral hygiene.
Prestige: TTK Prestige Limited is recognised for producing pressure cookers. In 1959, the popular TTK Group-managed company began manufacturing cookers. It is a well-known brand in Indian families because of its high-quality appliances.
Amul Protein: A dairy-based protein supplement brand by Amul that focuses on health and nutrition. The product is quite affordable unlike some other brands that are in the market.
Amul Ice Cream: A popular ice cream brand by Amul that offers a variety of flavours and frozen desserts.
TECNO: TECNO, known for its sleek and inexpensive cellphones, has a significant influence in emerging markets. The brand’s emphasis on camera quality, battery life, and design appeals to those looking for high-end gadgets without breaking the bank.
Dazller: A brand offering personal care products, including fragrances and grooming essentials.
Kingfisher: United Breweries Limited is India’s largest beer maker, known for its signature brand Kingfisher. The company has a varied array of beer brands that cater to different consumer interests. With a powerful distribution network, UBL’s products are enjoyed by millions of people both domestically and worldwide.
Official Licensing Partners:
SIX5SIX: SIX5SIX is a cutting-edge streetwear and sportswear brand that celebrates youth culture and technology. The brand is well-known for its distinctive and inventive designs, which enhance performance. Its collaboration with U Mumba adds flair and utility to the team’s outfit.
BigAnt Studios: CEO Ross Symons founded Big Ant Studios, an Australian game production firm, in 2001. Big Ant Studios, one of Australia’s leading game developers, produces high-end racing and character action games for the Sony PlayStation2, PlayStation 3, Nintendo Wii, Microsoft Xbox360, and PC.
Dream Cricket 25: A cricket simulation game offering virtual cricket experiences to fans.
Cricket Icons: A platform celebrating cricketing legends and offering related merchandise and content.
Fancode Shop: FanCode Shop is an online sports memorabilia merchant that provides easy access to a diverse variety of authentic, moderately priced memorabilia from major sports brands.
Valiente Spain: Valiente Caps is a Spanish firm that specialises in designing, producing, and distributing trendy caps. The word Valiente derives from the Spanish word for brave. The goal was to provide consumers with the most brilliant collection of caps.
Official Media Partners:
94.3 Radio One: 94.3 Radio One is an Indian commercial radio station owned by HT Media. The organisation operates stations in Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata, and Pune.
Sampark Advertising & Media Pvt. Ltd.: Sampark Advertising & Media Pvt Ltd., headquartered in Kolkata, is one of the best outdoor advertising businesses in Kolkata and Eastern India. Founded in 1995, the company is a well-known provider of outdoor advertising concessions in Kolkata. It now manages over 350 billboards in Kolkata and Howrah.
The Telegraph: Within ten years of its inception, The Telegraph became the first daily in free India to take down the market leader. It was the first sectioned newspaper, the first with daily pullouts, the first general-interest edition with separate sports and business sections, and the first with a leisure section.