Spitze by Everyday, one of India’s leading modular kitchen accessories brands, has announced a new collaboration with Royal Challengers Bengaluru (RCB), a top franchise in the Indian Premier League (IPL).
With this deal, the brand has come on board as RCB’s official modular kitchen accessories partner for the upcoming season.
This pact is a key milestone for Spitze by Everyday since it aligns with one of the most popular IPL franchises, combining together innovation, excellence, and passion for both cricket and home products. Through this partnership, the business hopes to expand its reach while providing high-quality kitchen items to customers all over the world.
Mr. Nirmal Paresh Lunagaria, Director – Sales & Marketing and CFO of Spitze by Everyday, commented, “We are thrilled to partner with Royal Challengers Bengaluru for IPL 2025. This collaboration is a testament to our commitment to quality, innovation, and delivering world-class kitchen solutions to Indian homes. We look forward to an exciting season and a successful partnership.”
Spitze by Everyday is part of Maruti Interior Products Limited, a pioneering manufacturer of modular kitchen accessories situated in Rajkot, Gujarat. Established in 2000 by Paresh Purushottam Lunagaria, an experienced industry veteran with over 35 years of expertise, the company has progressed from manufacturing M.S. wire-based items to making premium stainless steel kitchen appliances.
Mr. Nirbhay Paresh Lunagaria, Director – Import/Export, said, “Over the years, Maruti Interior Products Limited has established itself as a leader in kitchen and wardrobe accessories. Our vision is to provide comprehensive home solutions by expanding into customized wire racks, oven wire grills, laser-cut components, and more. Currently, we offer over 800 SKUs under our flagship brands ‘Everyday Kitchen Storage Accessories’ and ‘Spitze by Everyday.’
With a state-of-the-art production plant spanning 10,000 yards in Rajkot, the company has a strong distribution network that includes 300+ dealers and 25+ distributors throughout India, as well as a rising presence in Asia, Europe, and North America. The company’s objective is to recruit 1,000 dealers across India over the next five years, while also expanding its product line to include bedroom and living room solutions, establishing itself as a 360-degree home solutions supplier.
Mr. Rajesh Menon, Chief Operating Officer of RCB, said, “We are delighted to collaborate with Spitze by Everyday. RCB has always stood for excellence and innovation, values that resonate with Spitze’s commitment to transforming kitchen spaces. We look forward to an exciting season ahead.”
Spitze by Everyday and RCB hope to build a powerful synergy that increases brand engagement, engages with millions of cricket fans, and provides world-class kitchen solutions to Indian households.