Rajasthan Royals (RR) have solidified their commitment to both sustainable energy and immersive fan engagement, announcing the renewal of their title partnership with Luminous Power Technologies and the strategic onboarding of Mirchi and Gaana as official entertainment partners for the 2025 Indian Premier League (IPL) season.
Building on a successful collaboration, Luminous Power Technologies will continue to feature prominently on the Royals’ official jersey and across the team’s digital and physical platforms. This renewed partnership underscores a shared vision of promoting clean energy solutions and leveraging the IPL’s vast reach to drive positive change.
Speaking on the occasion, Preeti Bajaj, CEO and MD of Luminous Power Technologies, said, “India’s solar energy sector is undergoing a significant transformation, and at Luminous, we are dedicated to playing a crucial role in accelerating this change. We believe that the future is solar, and we are committed to driving this transition through innovative products and meaningful partnerships. Our collaboration with RR enables us to connect with millions of cricket fans and inspire a movement toward clean energy adoption. Through this association, we are leveraging the influence of sports to promote solar energy, encourage its adoption, and introduce innovative products that enhance energy efficiency.”
Jake Lush McCrum, Chief Executive Officer of Rajasthan Royals, added, “Cricket has the power to drive meaningful change far beyond the boundaries of the game. Our partnership with Luminous is not just about sponsorship—it’s about harnessing innovation and sustainability to inspire millions. Together, we are not only promoting clean energy solutions but also setting a new benchmark for how sports can lead the charge toward a more sustainable future. From impacting thousands of lives through solarification to enabling empowered women as solar ambassadors in their communities, we aim to drive greater awareness and adoption of clean energy solutions that create lasting impact.”
In a move designed to elevate fan engagement, the team from Rajasthan has also announced Mirchi and Gaana as its official entertainment partners for IPL 2025. This collaboration promises to deliver a dynamic and immersive entertainment experience throughout the season. Mirchi will provide real-time match updates, expert analysis, and exclusive player interviews across its radio, digital, and on-ground platforms. Gaana will further enhance the experience by offering curated playlists, match-day anthems, and exclusive audio content, ensuring that the excitement of the IPL resonates with fans beyond the stadium.
Speaking about the collaboration, Jake Lush McCrum, CEO of Rajasthan Royals, said, “Cricket is more than just a sport; it’s an emotion that unites millions, and entertainment plays a crucial role in enhancing that experience. Teaming up with Mirchi and Gaana creates an opportunity to deepen fan engagement, making them feel connected to the game not just on match days, but throughout the entire season. Whether it’s exclusive player insights, curated playlists, or engaging on-air interactions, this collaboration ensures that the passion and energy of IPL resonate far beyond the stadium.”
Yatish Mehrishi, CEO of Entertainment Network India, added, “Cricket and entertainment are deeply connected in India, and we’re excited to elevate the Rajasthan Royals’ IPL 2025 journey as their Entertainment Partners. Through Mirchi’s powerful radio, digital, and on-ground presence, along with Gaana’s vast streaming audience, we aim to create an immersive experience that brings the excitement of IPL closer to every fan.”
These strategic partnerships underscore Rajasthan Royals’ commitment to delivering a holistic and engaging experience for their fans on and off the field. With a renewed focus on performance and fan engagement, RR are poised for an exciting IPL 2025 season, which commences on March 23 against Sunrisers Hyderabad.