Rajasthan Royals (RR) and FanCode, India’s leading digital sports destination, have announced a significant expansion of their partnership.
This renewed alliance is poised to redefine fan engagement during the ongoing Indian Premier League (IPL) 2025 season. This enhanced alliance sees FanCode assume the pivotal role of the official jersey manufacturing partner for the Royals.
FanCode Shop, the platform’s dedicated sports merchandise marketplace, will now manage the entire lifecycle of the team’s official merchandise, from initial design and production to strategic marketing and efficient distribution. This comprehensive responsibility ensures that fans across the globe will have access to a wide array of high-quality official apparel, including the highly anticipated official match jerseys. The collection will also feature stylish accessories and a diverse range of fan wear such as comfortable polos, trendy t-shirts, practical joggers, and casual shorts. Adding a personalized touch, fans will also have the exciting option to customize their jerseys with their favourite player’s name and number, or even their name, fostering an even stronger sense of connection with the team.
To further enhance accessibility and cater to the passionate Royals fanbase, FanCode Shop has established a dedicated retail presence. A special kiosk, aptly named the ‘Royals Corner’, will be launched at WTP Mall in Jaipur, providing a tangible touchpoint for fans in the team’s home city to experience and purchase merchandise. Additionally, FanCode Shop will manage all in-stadia merchandise sales at the Sawai Mansingh Stadium in Jaipur and the ACA Stadium in Guwahati, where the Royals play their home fixtures, ensuring fans can proudly display their support on match days.
Beyond the realm of merchandise, the expanded partnership will significantly enrich the content offering for Rajasthan Royals fans on the FanCode platform. A dedicated section titled ‘Royals Corner’ will be introduced, serving as a central hub for exclusive behind-the-scenes content. Fans can look forward to gaining unparalleled access to the inner workings of the team through captivating practice sessions and training videos, insightful podcasts featuring players and management, exclusive player interviews offering personal perspectives, and in-depth player profiles that delve into the journeys and personalities of their favourite cricketers. This strategic focus on non-live content aims to cultivate a deeper connection between the team and its supporters, extending engagement far beyond the exhilarating moments of live matches and fostering a year-round sense of community.
Speaking on the occasion, Yannick Colaco, Co-Founder of FanCode, said, “We share a special relationship with Rajasthan Royals and have been working closely to enhance fan engagement across multiple touchpoints. With this expanded partnership, we are setting a new benchmark for how fans cheer their favourite team—be it through authentic merchandise or exclusive content. FanCode is the ultimate destination for Royals fans this IPL season.”
Jake Lush McCrum, CEO of Rajasthan Royals, added, “Our fans are the heartbeat of Rajasthan Royals, and we are always looking for new ways to bring them closer to the team. Partnering with FanCode helps us do just that—giving fans more ways to engage, whether through exclusive content, behind-the-scenes access, or official Royals merchandise. We want every fan to feel part of the Royals family, no matter where they are, and this collaboration is another step in making that connection stronger than ever.”
This expanded partnership underscores Rajasthan Royals’ and FanCode’s unwavering commitment to prioritizing the fan experience and leveraging the power of digital platforms to create deeper, more meaningful connections with their audience. It promises to provide Royals supporters with unprecedented access to their beloved team and a wider, more accessible range of high-quality merchandise as they passionately gear up for what promises to be an exciting IPL 2025 season.
In recent times, the team from Rajasthan has developed strategic collaborations with prominent brands such as UBON, Luminous Power Technologies, Mirchi, and Gaana, further enhancing its brand presence and fan engagement initiatives.
The announcement comes as RR prepare for their second match of the season against the defending champions, Kolkata Knight Riders (KKR), at the Barsapara Cricket Stadium in Guwahati on March 26 at 7:30 PM IST. This clash is sure to be a thrilling encounter for fans eager to see the Royals in action.