Royal Challengers Bengaluru (RCB), a top franchise in the Indian Premier League (IPL), have announced a partnership with a popular Indian ice cream brand, Hangyo.
As part of the deal, the brand has become RCB’s ice cream partner for the upcoming season.
RCB brings the heat, Hangyo brings the chill! 🏏🍦
— Royal Challengers Bengaluru (@RCBTweets) March 21, 2025
Back together for an epic T20 cricket season — play bold, scoop bold!@HangyoIceCream | #RCBForever #Hangyo #PlayBold #BoldAndChilled #ChillWithHangyo #CricketFever pic.twitter.com/OsJxAruENR
Hangyo is a prominent Indian ice cream brand that offers a variety of frozen desserts such as ice cream, cones, and sundaes. Hangyo, founded in 1984, is headquartered in southern India and has become a household name in the ice cream market. The brand is known for producing high-quality goods with fresh ingredients and unique flavours that appeal to a wide range of preferences. Hangyo ice creams are widely accessible in retail locations, with a significant market presence that includes both classic and modern dessert alternatives.
This collaboration seeks to improve the fan experience by combining the thrill of RCB matches with the refreshing flavour of Hangyo’s goods. With this collaboration, both RCB and Hangyo want to create unique experiences for fans by celebrating the spirit of cricket and the thrill of indulgence with each match.
Along with Hangyo, the side has also added SEIKO, PUMA, ConfirmTkt, Birla Estates, and Navi UPI as sponsors for the upcoming season.
The side will kick off its campaign on March 22 with a highly anticipated match against the reigning champions, Kolkata Knight Riders (KKR). Fans are looking forward to the start of what promises to be an exciting season, as RCB looks to build on its enhanced commercial and cricketing foundations.