As the anticipation for the Indian Premier League (IPL) 2025 reaches fever pitch, Royal Challengers Bengaluru (RCB) have announced a significant strengthening of their commercial foundation, securing renewed and expanded partnerships with prominent brands.
This strategic move underscores RCB’s enduring market appeal and commitment to enhancing fan experience.
Leading the charge is the renewal of the long-standing alliance with the global sportswear giant, PUMA. Extending its role as the official kit partner, PUMA will continue to outfit RCB squad with cutting-edge, high-performance apparel, ensuring the players are equipped to excel on the field. This continuation reflects the deep-rooted synergy between the two brands and their shared pursuit of sporting excellence.
Further bolstering the partnership portfolio, ConfirmTkt, India’s premier online train utility and ticketing platform, has reaffirmed its commitment to RCB, retaining its position as the official train ticketing partner. This renewed collaboration sees ConfirmTkt’s logo prominently displayed on the sleeve of RCB’s official and training jerseys, amplifying brand visibility and leveraging the IPL’s vast reach to engage with millions of cricket enthusiasts.
Expressing his enthusiasm, Dinesh Kumar Kotha, CEO of ixigo Trains & ConfirmTkt, said, “We look forward to another exciting season with RCB as we continue to simplify travel for cricket fans. This collaboration goes beyond just the game – it’s about bringing the excitement of cricket into every journey. Whether fans are travelling to catch a live match or celebrating victories on the go, we want to be a part of their experience, ensuring they stay connected to the action both on and off the field.”
Rajesh Menon, COO of Royal Challengers Bengaluru, added, “We’re thrilled to renew our partnership with ConfirmTkt. This collaboration will bring the excitement of cricket to every journey, ensuring our fans stay connected to the action and their favourite team.”
Adding to the roster of esteemed partners, Birla Estates returns as a principal sponsor, further solidifying its association with RCB. This renewed commitment sees the Birla Estates logo prominently featured on the chest of the team’s jersey, maximizing brand visibility throughout the IPL season. The partnership highlights the shared vision of both entities in fostering a culture of excellence and a winning spirit.
These strategic alliances, coupled with the previously announced partnership with Navi UPI as the official UPI partner, underscore RCB’s robust commercial strategy and ability to attract and retain leading brands. The franchise is poised to deliver a memorable IPL season, fueled by the unwavering support of its esteemed partners.
Adding to the excitement, RCB have confirmed Rajat Patidar as the new captain, entrusting him with the leadership mantle for IPL 2025. The team is set to ignite its campaign on the opening night, March 22, in a highly anticipated clash against the defending champions, Kolkata Knight Riders. Fans are eagerly awaiting the start of what promises to be a thrilling season, as RCB aim to capitalize on their strengthened commercial and cricketing foundations.