The Indian Premier League (IPL) team, Rajasthan Royals (RR) have inked a partnership extension with UBON, India’s leading gadget accessory and consumer electronics brand.
With this deal, the brand has become RR’s official audio partner for the third consecutive year. This renewed collaboration, which will run until the end of the 2026 season, demonstrates UBON’s dedication to promoting sports, fitness, and an enhanced entertainment experience for cricket fans throughout the world.
Since the collaboration began in 2023, UBON’s emblem has appeared on the back of the first-ever IPL champion’s helmets. Following the amazing success and effect of this relationship, UBON was promoted to the prominent helmet position in 2024, demonstrating the brand’s strong bond with the team and its devoted fan base.
As part of the collaboration, UBON’s logo will continue to appear on Rajasthan Royals helmets and caps, extending the brand’s strong link with one of the most exciting teams in the IPL. This association allows UBON to connect with cricket fans while also displaying its cutting-edge, Made-in-India audio products to a passionate and broad audience.
Mr. Lalit Arora, Co-Founder, UBON, said, “We are delighted to extend our partnership with Rajasthan Royals for another two years, strengthening our shared commitment to passion, performance, and innovation—values that resonate deeply with UBON. Over the past three years, this collaboration has enabled us to connect with millions of cricket fans while showcasing our premium audio experiences. As we embark on this next phase, we are excited to further enhance fan engagement by integrating our cutting-edge audio technology with the high-energy spectacle of the IPL. Together with Rajasthan Royals, we look forward to creating unforgettable moments for fans worldwide.”
Mr. Alok Chitre, Chief Business Officer, Rajasthan Royals, said, “We are delighted to continue our association with UBON. Over the years, our collaboration has enhanced the overall fan experience, and we look forward to strengthening this engagement further in the upcoming seasons. Rajasthan Royals is committed to delivering high-performance cricket, and with UBON’s advanced audio solutions, we aim to bring our fans even closer to the game.”
UBON, a brand known for its tremendous sound, inventiveness, and youthful energy, has always appealed to sports fans, music aficionados, and trendsetters. By increasing its presence in one of the world’s most prestigious cricket leagues, UBON continues to combine style, technology, and high-performance audio for fans who live for the game.
In recent times, the side has also developed collaborations with Luminous Power Technologies, Mirchi, and Gaana for the upcoming season. With a fresh focus on performance and fan engagement, RR are set for a thrilling IPL 2025 season, which begins on March 23 for them against Sunrisers Hyderabad (SRH).