The Indian Premier League (IPL) team, Rajasthan Royals (RR) have inked a game-changing association with Myntra, one of India’s leading fashion, beauty and lifestyle platforms.
With this deal, the brand has been named as RR’s official fashion partner. This first-of-its-kind collaboration will provide fans with an unmatched experience that combines elegance and love for fashion like never before.
As part of this agreement, Myntra will construct a custom shopfront for the Rajasthan Royals on its website. This features a specially designed ‘Pink Zone’ with the Royals’ iconic ‘Pink Promise’ shirt and a colourful assortment of pink-themed items. The Royals Pink Promise aims to continue supporting women-led reform in Rajasthan.
Furthermore, the RR Corner on Myntra’s Sports Hub, an exclusive store for all sports on the Myntra app, will be a go-to spot for fans wishing to show off their Rajasthan Royals devotion in stylish, sports-inspired gear. As a team that fosters talent both on and off the pitch, Rajasthan Royals hope that this partnership will encourage supporters to adopt a more active lifestyle.
Jayanti Ganguly, Vice President of Category Management at Myntra, said, “Cricket brings the entire country together, and by associating with Rajasthan Royals, we are excited to bring fashion for all the cricket lovers in India. With the RR Pink Zone and unique merchandise, we’re making ‘Royals-inspired’ fashion a statement—bold, exciting, and accessible to all.”
Dwijendra Parashar, Head – Marketing, Rajasthan Royals, said, “Cricket is more than just a sport—it’s a lifestyle, and with Myntra, we’re delighted to be making Royals-inspired fashion more accessible to our fan community. The RR Pink Zone offers exciting new styles and will significantly increase the reach of our merchandise – which is an important touch point with our fans.”
This partnership is a significant milestone in sports merchandising, demonstrating the Rajasthan Royals’ dedication to improving fan experience and engagement via smart collaborations. The Royals and Myntra are collaborating to reimagine the convergence of cricket and fashion, providing supporters with a unique chance to proudly display their allegiance.
