The Indian Premier League (IPL) team, Rajasthan Royals (RR) have inked a partnership with Cricket District, a multi-platform media network based in the UK.
Cricket District plans to ‘create compelling, behind-the-scenes content throughout IPL 2025, delivering their worldwide network rare insights into the Royals’ training camp and campaign.’
Rohan Talpade, Head – Social Media at Rajasthan Royals, said, “We first met Cricket District in 2022 in Saint Lucia for a content collaboration, and we were extremely impressed. We always look for engaging ways to bring fans closer to the team, and Cricket District shares a similar approach to storytelling. This partnership is a wonderful opportunity to create entertaining and insightful content, with a special focus on long-form storytelling that gives fans an unparalleled experience following the team.”
Toby Marriott, Founder of Cricket District, said, “We are thrilled to be partnering with Rajasthan Royals. The IPL is the biggest cricket tournament in the world and working alongside such an exciting and innovative franchise like the Royals to bring fans closer to the action is an incredible opportunity. We can’t wait to get started.”
Cricket District is a multi-platform media network established in the United Kingdom that distributes cricket-related material across a variety of digital and television channels. It strives to engage cricket fans by providing news, commentary, highlights, and in-depth coverage of the sport. The network acts as a centre for cricket fans, offering a wide range of media types including articles, videos, live streaming, and social networking information.
The pact will enable the Royals to use Cricket District’s network for targeted marketing efforts, promoting the team, goods, and events to an interested audience. With greater exposure and engagement, the collaboration may eventually result in additional sponsorship opportunities as well as higher revenue from media rights, merchandise, and other commercial arrangements.