Punjab Kings (PBKS) have announced the renewal of key partnerships with BKT Tires, Dazller, and Kingfisher for the ongoing Indian Premier League (IPL), reinforcing the franchise’s strong commercial appeal and commitment to long-term collaborations.
BKT Tires has continued its association with the Punjab-based franchise as the official tyre partner. This extension signifies the deepening of an already established relationship, with the global tyre manufacturer reaffirming its support for the team’s journey in the highly competitive IPL.
Further strengthening their ties, PBKS have also renewed their partnership with Dazller. The brand continues as the official beauty & makeup partner. This collaboration highlights the successful synergy between the world of cricket and the beauty and lifestyle sector, demonstrating the widespread appeal of the IPL platform.
Adding to the list of familiar allies, Kingfisher has extended its role as the good time partner for Punjab Kings. This ongoing alliance underscores the natural fit between the popular beverage brand and the high-energy, celebratory atmosphere that defines the IPL.
These renewed partnerships provide a significant boost to Punjab, offering valuable support both on and off the field as they navigate the challenges of the IPL 2025 season. The extensions of these collaborations speak volumes about the mutual benefits and robust relationships forged between the franchise and its esteemed partners.
The official announcement of these partnerships was made by Punjab Kings through their social media channels, effectively reaching fans and stakeholders alike.
This announcement follows a period of active sponsorship portfolio strengthening for PBKS. The franchise has recently welcomed several new partners, including Valvoline, All Seasons, Kent RO, Kshema General Insurance, Highland, Avon Cycles, and FREEMANS, showcasing its growing commercial attractiveness within the IPL landscape.
On the player front, PBKS made strategic acquisitions during the IPL auction to bolster their squad for the 2025 season. Notably, they secured the services of seasoned campaigners such as Yuzvendra Chahal, Marcus Stoinis, Marco Jansen, and Glenn Maxwell. In a significant move, they also acquired Shreyas Iyer, the captain who led Kolkata Knight Riders to victory in the previous IPL season. These new additions will join retained players, Shashank Singh and Prabhsimran Singh, forming a potentially formidable lineup for the upcoming season.
The Kings are set to commence their IPL 2025 campaign against Gujarat Titans (GT) on March 25 in a highly anticipated opening match. Fans will be eager to see how the team’s strengthened partnerships and new player acquisitions translate into on-field success.