The Indian Premier League (IPL) team, Punjab Kings (PBKS) have developed a sponsorship renewal with one of India’s leading cycle manufacturers, Avon Cycles.
For the second consecutive year together, the collaboration reinforces Avon Cycles’ objective of promoting active lives while connecting with the enormous enthusiasm surrounding cricket. The deal aligns with Punjab Kings’ vision of establishing a fit and healthy nation.
The extended association with Punjab Kings exemplifies the same principles of perseverance, teamwork, and a constant drive for achievement. Avon Cycles, which has a long history of producing high-quality bicycles, wants to convey the passion of sports to fans around the country. The company formerly partnered with Punjab Kings in 2020 and 2024, and now has renewed the partnership for 2025.
Shri Onkar Singh Pahwa, CMD, Avon Cycles, said, “Avon Cycles has been a symbol of trust and endurance for generations, just as cricket holds a timeless place in our hearts. Our partnership with Punjab Kings reflects our commitment to building a legacy that inspires future champions.”
Fans can expect one-of-a-kind initiatives meant to engage and inspire, as well as campaigns that highlight the game’s lively spirit. The collaboration seeks to give fans unforgettable experiences while emphasising the importance of health and sustainability.
Rishi Pahwa, joint MD, of Avon Cycles, said, “Leadership is about inspiring action and uniting people towards a common goal — values that Avon Cycles and Punjab Kings share. Together, we aim to lead by example, pushing boundaries and achieving greatness.”
Mandeep Pahwa, ED, Avon Cycles, added, “Cricket and cycling are more than just sports—they’re pathways to a healthier, more active lifestyle. Through our partnership with Punjab Kings, we aspire to champion fitness and encourage everyone to pedal towards a better tomorrow.”
Satish Menon, CEO of Punjab Kings, said, “We are delighted to continue our association with the Punjab-based brand. We are always eager to promote Indian brands with a local presence. The renewal of the partnership will strengthen our relationship with fans and help us remain connected.”
Avon Cycles has always played an important role in the category and the industry, drawing attention to cycling from both private and public organisations in an effort to grow the segment.
As the thrill of the IPL is set to take over once again, Avon Cycles and Punjab Kings prepare for an exciting season full of action, enthusiasm, and the joy of riding.