Punjab Kings (PBKS), a prominent franchise in the Indian Premier League (IPL), have announced a series of strategic partnerships with leading brands for the ongoing 2025 season.
The team has solidified its beverage partnership with Campa, renewing its association as the official pouring partner. Simultaneously, PBKS have continued their stylish collaboration with Six5Six as the official streetwear partner. Adding to its impressive roster, the franchise has welcomed Amul, India’s dairy giant, as an official partner for the current cricketing season.
The renewed partnership with Campa, a heritage beverage brand revitalized by Reliance Industries, ensures that fans can continue to enjoy the brand’s refreshing range of drinks throughout the IPL season. As the official pouring partner, Campa’s popular beverages will be readily available and prominently featured in association with Punjab Kings. This extension underscores the strong synergy between the IPL team and the beloved soft drink brand.
Six5Six, renowned for its contemporary and trend-setting streetwear, will also continue its successful association with Punjab Kings as the official streetwear partner. This collaboration sees Six5Six design and produce exclusive, co-branded PBKS apparel, allowing fans to express their unwavering team loyalty with style and flair. The partnership aims to elevate the fan experience by offering high-quality merchandise that resonates with the team’s dynamic image.
In a significant addition to their sponsorship portfolio, Punjab Kings have onboarded Amul, one of India’s most trusted and iconic brands, as an official partner for IPL 2025. This alliance brings together the excitement of IPL cricket with Amul’s commitment to providing quality dairy products. As part of this partnership, Amul Milk, Amul Kool, and Amul Protein will be prominently associated with the team, promoting the importance of health and nutrition among both players and fans. This collaboration highlights PBKS’s focus on aligning with brands that resonate with a wide audience and promote positive values.
These strategic alliances with Campa, Six5Six, and Amul underscore Punjab Kings’ commitment to partnering with strong, reputable brands that offer value and enhance the overall fan experience. These collaborations are expected to significantly boost the team’s brand visibility and further solidify their position within the highly competitive IPL landscape.
Beyond these key partnerships, Punjab Kings have also recently added an impressive list of well-known brands to their sponsorship portfolio, including Real Cricket, Tour On, Spinner, BKT Tires, Dazller, Kingfisher, Valvoline, All Seasons, Kent RO, Kshema General Insurance, Highland, Avon Cycles, and FREEMANS. This growing list of partnerships is a testament to the franchise’s increasing commercial appeal and its ability to attract diverse and prominent brands.
On the field, the Kings have started their IPL 2025 campaign on a positive note, securing a victory against Gujarat Titans (GT) in their opening match. The team is now gearing up for its next challenge against Lucknow Super Giants (LSG) tonight at the Bharat Ratna Shri Atal Bihari Vajpayee Ekana Cricket Stadium in Lucknow, with the match scheduled to begin at 7:30 PM IST.