Punjab Kings (PBKS), the formidable Indian Premier League (IPL) franchise, have developed sponsorship agreements with Tour On, the travel firm based in Chennai, and Spinner, a sports drink brand.
As part of the deal, Tour On has been onboarded as the official travel partner, while Spinner has been named as the official sports drink partner of the team.
Chasing victory just got smoother! 🤩#PunjabKings proudly welcomes Tour On as our Official Travel Partner🧳#TourOnXPunjabKings #DreamsToReality pic.twitter.com/KANn6zYTBJ
— Punjab Kings (@PunjabKingsIPL) March 26, 2025
Tour On is a travel firm that specialises in producing customised vacation packages, focusing on tailor-made experiences and no pre-planned itineraries, with a concentration on surprise tours, planned tours, and road trips. It is situated in Chennai, India, and was created in 2018.
Fueling every moment, powering every play! 🔥#PunjabKings 🤝 #Spinner – A winning partnership that keep us going strong 💪#SpinnerSportsDrink pic.twitter.com/t4CouXb3Fw
— Punjab Kings (@PunjabKingsIPL) March 26, 2025
Spinner is a sports drink brand recently introduced by Reliance Consumer Products Limited (RCPL), a division of Reliance Industries. Spinner, co-founded with Sri Lankan cricket icon Muttiah Muralitharan, promises to revolutionise India’s sports beverage sector by providing an inexpensive hydration option. Spinner, priced at ₹10 for a 150 ml bottle, is substantially less expensive than worldwide brands like Gatorade and Powerade, which normally retail at ₹50 for a 500 ml container.
The alliance is another key addition to the Punjab Kings’ increasing sponsorship portfolio. The franchise has lately added numerous well-known brands, including BKT Tires, Dazller, Kingfisher, Valvoline, All Seasons, Kent RO, Kshema General Insurance, Highland, Avon Cycles, and FREEMANS, demonstrating its growing commercial attractiveness in the very competitive IPL landscape.
The unit won its inaugural match against Gujarat Titans (GT), courtesy of a sublime knock from skipper Shreyas Iyer. The side, currently third on the points table, will next take on Lucknow Super Giants (LSG) on April 1 at the Bharat Ratna Shri Atal Bihari Vajpayee Ekana Cricket Stadium in Lucknow.
