The Indian Premier League (IPL) 2025 had a record-breaking opening weekend, with a combined viewing duration of 4,956 crore minutes, providing an unequalled cricketing experience on JioHotstar and Star Sports Network.
On JioHotstar, digital viewing of the first three matches was 40% higher than the previous season, thanks to a 54% increase in CTV consumption. With 137 crore views, a high concurrency of 3.4 crore, and an astounding 2,186 crore minutes of watch time from only the first three IPL 2025 matches, JioHotstar continues to create new records, catching the nation’s pulse like never before.
Furthermore, according to BARC data, the opening weekend of the TATA IPL 2025 smashed new television records, drawing over 25.3 crore people and registering an unprecedented 2,770 crore minutes of watch time – a 22% increase over the previous year. The average TVR for the first three matches increased by 39% compared to the previous season.
Sanjog Gupta, CEO – Sports, JioStar, said, “The record-breaking viewership across digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirms the tournament’s unmatched popularity bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports. With cumulative watch time of 4,956 crore minutes, this season has begun on an extraordinary note.
“As the tournament unfolds, we look forward to continuing to deliver an inclusive, intuitive and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL.”
Kiran Mani, CEO – Digital, JioStar, said, “IPL 2025 is setting a new benchmark for how India engages with live sports and entertainment at an unmatched scale. The opening weekend showcased the power of innovation in creating richer, more interactive experiences, allowing fans to connect with the game like never before. At the same time, our partners are tapping into one of the most engaged audiences ever, driving deeper and more meaningful connections. As we continue to expand IPL’s reach, bringing the game to newer audiences, we move closer to our ambition of lighting up a billion screens and making this season a historic moment in how sports and entertainment are experienced in India.”
For both sponsors and spectators, the record-breaking viewership demonstrates TATA IPL’s unrivalled size, engagement, and influence. JioStar is the most sought-after destination for brands looking for high-impact reach, with an expanding roster of 30+ marquee brand partners that includes My11Circle, Campa Energy, PhonePe, Amazon Prime, SBI, Thums Up, Google Pay, Dream11, Rapido, Parle, Danube, Mutual Funds Sahi Hai, Asian Paints, Carat Lane, and Arun Ice Cream. While linear TV remains an effective venue for marketers to engage viewers, JioHotstar is reinventing how companies connect with consumers in the digital age with improved targeting, personalised ad formats, and deeper audience data.
JioStar has transformed the IPL viewing experience with its dynamic, multidimensional presentation, which includes over 25 feeds in 12 languages across Star Sports and JioHotstar. With over 170 professionals pushing fan interaction through interactive features such as live chats, polls, and virtual watch parties, passive watching is transformed into an immersive, community-driven experience. The MaxView feature takes this a step further, providing an edge-to-edge display for crystal-clear detail. With the reintroduction of the famous Hangout channel, which features new-age commentary and comedy, and the Motu Patlu Presents Super Funday broadcast for younger viewers, IPL 2025 has something for everyone. A second-screen engagement feature allows fans to access crucial moments via QR codes on JioHotstar, delivering a continuous and engaging experience.
Following an impressive performance in the ICC Men’s Champions Trophy 2025, JioStar’s first act in the TATA IPL 2025 sets the tone for their vow to provide the largest IPL ever – one with endless possibilities.
