Five-time Indian Premier League (IPL) champions, Mumbai Indians (MI), have announced a significant collaboration with the global fragrance powerhouse, Lattafa Perfumes.
This strategic partnership is poised to enhance MI’s brand presence and enrich fan engagement as the highly anticipated IPL 2025 season draws near.
Lattafa Perfumes, celebrated worldwide for its exquisite and captivating fragrances, joins the Mumbai-based franchise as its official fragrance partner. This exciting alliance aims to seamlessly blend the dynamism and passion of cricket with Lattafa’s alluring scents, embodying shared values of dedication, strength, and the unwavering pursuit of excellence.
Cricket enthusiasts can eagerly anticipate the launch of exclusive MI x Lattafa Perfumes Limited Edition Packs. These special offerings will provide fans with a unique sensory connection to their beloved team, allowing them to experience the spirit of Mumbai Indians in a new and evocative way.
The partnership will also feature a series of engaging initiatives designed to bring fans closer to the action. These will include exciting giveaways, unmissable contests, and immersive match-day experiences, all crafted to deliver the “Scent of Champions” directly to MI’s loyal supporters.
This strategic alliance with Lattafa Perfumes underscores Mumbai Indians’ proactive approach to expanding their brand reach and deepening fan engagement beyond the cricket field. By aligning with an industry leader in the fragrance sector, the franchise is committed to delivering unique, memorable, and multi-sensory experiences for its loyal supporters throughout the IPL 2025 season.
Ahead of the IPL 2025 auction, MI strategically retained key players including Jasprit Bumrah, Hardik Pandya, Suryakumar Yadav, Rohit Sharma, and the promising Tilak Varma, forming a strong core. The team also welcomed back seasoned campaigner Trent Boult and has bolstered its squad with the signings of Deepak Chahar and Mitchell Santner. Mumbai Indians are set to kick off their IPL 2025 campaign against arch-rivals, Chennai Super Kings on March 23.