Five-time Indian Premier League (IPL) champions, Mumbai Indians (MI), have announced two significant partnerships for the ongoing season, reinforcing their commitment to holistic player well-being and continuous learning.
The franchise has announced The Sleep Company as its official comfort partner and welcomed Udemy as its official learning and skills partner, signalling a strategic focus on both physical recovery and intellectual development.
Recognizing the vital link between rest and peak athletic performance, the partnership with The Sleep Company underscores the growing emphasis on recovery in professional sports. Under the compelling campaign slogan, “Jam ke soyenge, tabhi toh jam ke dhoyenge” (Sleep well, then you will perform well), The Sleep Company aims to champion the importance of quality sleep in achieving optimal performance on the cricket field.
Speaking on the association, Priyanka Salot, Co-Founder of The Sleep Company, said, “Mumbai Indians is one of the favourite teams among cricket fans. Associating with a team that inspires millions with its winning spirit, solidifies our position as a performance-driven comfort brand. For cricketers and athletes who always stay in the canopy of fitness, ultimate recovery starts with resting and sleeping well. Through this campaign, we want to communicate to the people that striking the right balance between effort and recovery leads to assured success.”
Ripal Chopda, CMO of The Sleep Company, added, “As India’s most beloved sport, cricket serves as the perfect platform to bring people’s attention to the often-overlooked role of quality sleep in life. Rest and recovery aren’t just important to perform well on a cricket field, they are important for every individual – be it in sports, work or life. We aim to inspire people to take their health seriously and prioritize peaceful sleep which can boost their overall productivity and efficiency.”
In a parallel move aimed at fostering growth and adaptability, Mumbai Indians have also forged a partnership with Udemy, the leading online learning platform. The platform has come on board as the team’s official learning and skills partner for the 2025 season. This collaboration highlights the franchise’s forward-thinking approach to empowering both their team members and fans with valuable skills for the future.
Commenting on the occasion, Genefa Murphy, Chief Marketing Officer at Udemy, said, “Udemy is looking forward to joining forces with MI, a team defined by resilience, strong performance, and the relentless ‘MI Attitude’ of winning. Cricket in India continues to set the bar high, as seen in the nation’s recent ICC Champions Trophy victory, and staying ahead requires adaptability and upskilling. MI’s philosophy of perseverance and excellence aligns with Udemy’s mission to equip individuals with the knowledge and skills needed to thrive. Through this collaboration, we’re empowering MI’s team and fans with access to in-demand topics like Generative AI, ensuring the team stays at the forefront of innovation and fans across India can better achieve their career goals.”
A Mumbai Indians spokesperson added, “Just like on the field, success is rooted in the ability to constantly learn, evolve, and adapt. Whether it’s fine-tuning our strategies or building new skills, MI is always looking for ways to grow and move ahead. Our partnership with Udemy empowers our teams and fans to access learning and skills development resources that drive better outcomes.”
These new collaborations further enhance Mumbai Indians’ already impressive roster of partners for the 2025 season, which includes prominent brands such as Visit Maldives, Rapoo India, Lattafa Fragrance, and Lauritz Knudsen.
Mumbai Indians’ next match is on March 29, against Gujarat Titans at the Narendra Modi Stadium in Ahmedabad at 7:30 PM IST.
