Lucknow Super Giants (LSG), a prominent Indian Premier League (IPL) franchise, have significantly strengthened their commercial portfolio as they gear up for the 2025 season.
The team has announced the renewal of its successful partnership with SBI Life Insurance and forged new alliances with leading brands Kingfisher and Naturali. These strategic collaborations underscore the growing brand appeal of the Lucknow-based team and its commitment to aligning with prominent players across diverse sectors.
SBI Life Insurance, a valued and long-standing partner of the Super Giants, will continue its association as the team’s lead helmet partner. This extension sees the SBI Life logo prominently displayed on the helmets worn by LSG players during all matches and training sessions. This continued partnership strategically positions the insurance giant with the critical aspect of player safety, reinforcing the importance of protection – a core principle of the insurance industry. The consistent visibility of a key piece of player equipment ensures strong brand recognition among the vast IPL viewership.
Adding to their impressive roster of partners, LSG have welcomed the iconic beverage brand, Kingfisher. Kingfisher’s packaged drinking water has been designated as the team’s official good times partner. This collaboration is anticipated to involve a range of engaging on-ground and digital activations, aiming to elevate the fan experience and seamlessly integrate the Kingfisher brand with the excitement and positive spirit synonymous with the IPL.
Further diversifying its partnership portfolio, the Lucknow-based team has also announced a collaboration with Naturali as an official partner. Naturali, recognized for its range of personal care products, will gain significant visibility through various channels associated with the team. This partnership provides Naturali with a valuable opportunity to tap into the extensive reach and high engagement of the IPL, connecting with a diverse audience and promoting its brand values.
These newly established partnerships, alongside the continued commitment from SBI Life, highlight the increasing commercial viability and brand equity of the Super Giants franchise within the fiercely competitive IPL landscape. By strategically aligning with established market leaders like SBI Life and Kingfisher, as well as promising brands like Naturali, the team is not only bolstering its financial foundation but also enhancing its brand image and expanding its reach to a broader audience. These collaborations are poised to deliver mutual benefits for both Lucknow Super Giants and their partners throughout the IPL 2025 season.
Beyond these significant announcements, LSG have also confirmed key collaborations with major brands such as Homesure TileEx, Campa, Greenply, Spinner and FREEMANS, further demonstrating the franchise’s growing brand appeal and influence within the commercial sphere.
Cricket enthusiasts across India are eagerly anticipating LSG’s opening match against Delhi Capitals (DC), scheduled for tonight at 7:30 PM IST. Fans are keen to see how the revamped squad, under their new captain, Rishabh Pant and with the robust support of their expanding network of partners, will perform in the highly anticipated IPL season.