Lucknow Super Giants (LSG), a prominent Indian Premier League (IPL) franchise, have inked a sponsorship agreement with the Portronics, India’s leading consumer electronics brand.
As part of the deal, the brand has been named the team’s official sponsor.
The partnership is an important step for Portronics, as it strengthens its relationship with India’s cricket-loving audience while continuing its path as a forerunner in audio innovation.
As part of the partnership, Portronics’ logo will be prominently displayed on the bottoms of the LSG jerseys throughout the season, bringing the brand closer to the millions of cricket fans. The relationship highlights Portronics’ increased emphasis on experience-driven marketing, as well as its dedication to participating in moments that bring people together and amp up the game’s intensity.
Jasmeet Singh, Founder & Director, of Portronics, commented, “We’re proud to join hands with Lucknow Super Giants as their official sponsor for IPL 2025. Cricket in India is more than just a game—a shared passion uniting generations. At Portronics, we believe in enhancing life’s everyday experiences through innovation. With this partnership, we aim to amplify the energy of the game and bring fans even closer to the action through our sound solutions.
Portronics was founded with the idea of simplifying and elevating everyday technology usage, and today it sells over 500 items across five primary categories. The brand’s engagement with LSG is more than just a branding exercise; it’s a strategic move towards leveraging cricket’s cultural resonance and connecting with moments that matter to its target demographic.
Vinay Chopra, the CEO of Lucknow Super Giants, said, “Portronics is a brand that mirrors our values—performance, innovation, and fan-first thinking. We’re delighted to welcome them into the Lucknow Super Giants family. Together, we hope to create memorable experiences for fans both on and off the pitch this season.”
With this collaboration, Portronics makes a significant step into the realm of sports marketing—one that provides a strong emotional connection, widespread visibility, and the opportunity to be a part of India’s largest entertainment phenomena. The IPL, with its unparalleled reach and engagement, provides Portronics with a platform to reinforce its identity as a brand that drives daily moments with technology that simply works–and sounds great while doing so.
