Lucknow Super Giants (LSG), a prominent franchise in the Indian Premier League (IPL), is heading into the 2025 season with a strengthened network of strategic partnerships and new leadership at the helm.
The franchise has announced the renewal of key collaborations with major brands like Campa and Greenply, alongside forging new alliances with Spinner and FREEMANS, underscoring LSG’s growing brand appeal and commitment to aligning with leading businesses.
Headlining the partnership news is the continuation of LSG’s successful association with Campa, who will remain the team’s official pouring partner. This extension reaffirms the mutually beneficial relationship between the two brands and highlights Campa’s ongoing support for the Lucknow-based franchise, ensuring refreshing beverages for the team and fans.
Demonstrating a continued commitment to the team, Greenply, a renowned plywood manufacturer, has also renewed its association with the Lucknow-based franchise, maintaining its position as a principal partner. This sustained partnership reflects the strong synergy and shared values between LSG and Greenply.
Expanding their portfolio of partners, LSG have welcomed Spinner as the team’s official sports drink partner. This collaboration will be crucial in ensuring the team stays optimally hydrated and performs at its peak throughout the demanding IPL season.
Further bolstering their network of official partners, LSG have also onboarded FREEMANS as the official tools partner. This alliance signifies the franchise’s dedication to excellence and reliability, mirroring the core values associated with the trusted FREEMANS brand.
These strategic alliances will see the partner brands integrated into various facets of the Super Giants’ activities, including prominent on-jersey branding, significant stadium presence during home and away matches, engaging digital content creation, and interactive fan engagement initiatives.
These recent partnership announcements build upon the earlier news of LSG inking an agreement with Dewon Electric, a leading fast-moving electrical consumer goods brand in India, further solidifying the team’s commercial strength.
On the field, LSG are gearing up for the 2025 IPL season under new leadership. The franchise has announced that Rishabh Pant will be taking over the captaincy, injecting fresh energy and strategic direction into the squad. The team composition features a blend of retained talent and strategic acquisitions made during the 2025 IPL auction. Notably, LSG added impactful players such as David Miller, Mitchell Marsh, and Aiden Markram to their roster. The core of the team remains strong with key retentions including established performers like Nicholas Pooran, the express pace of Mayank Yadav, and the spin wizardry of Ravi Bishnoi.
Fans can mark their calendars as the Super Giants are set to kick off their 2025 campaign with an eagerly anticipated clash against Delhi Capitals on March 24 in their first match of the season. Cricket enthusiasts will be keenly watching to see how the revamped squad, under the guidance of their new captain and supported by a robust network of partners, performs in the upcoming IPL.