The defending champions of the Indian Premier League (IPL), Kolkata Knight Riders (KKR) have developed a partnership with SIX5SIX, a leading sports apparel brand.
SIX5SIX is founded on a design-first philosophy and specialises in using clothes as a narrative tool. Every piece, from on-field jerseys to travel and fan collections, will be influenced by KKR’s journey, capturing the franchise’s passion, perseverance, and pride. The idea is to strengthen the emotional bond between the franchise and its devoted fans throughout the world by offering affordable and exclusive products.
Avni Aneja, Co-founder & Creative Director of SIX5SIX, commented, “We are thrilled to team up with Kolkata Knight Riders, a franchise that embodies the spirit of excellence and unity. This partnership is about more than just sportswear—it’s about celebrating a champion mentality and delivering a world-class experience to the KKR family. We can’t wait to unveil what we’ve created.”
Binda Dey, Group CMO, Knight Riders Sports, said, “We at the Kolkata Knight Riders have always put our fans at the heart of everything we do, as demonstrated by our journey in the TATA IPL since its inception. This collaboration with SIX5SIX aligns perfectly with our vision, as we partner with a brand that shares our commitment to excellence. With a strong focus on high-quality craftsmanship, design excellence, and merchandise that resonates with our young and fashion-forward fanbase, we’re thrilled to begin this journey with them in 2025. Together, we aim to create more memorable moments for our passionate fanbase.”
Soon, fans will be able to purchase the KKR merchandise from the brand’s website and a few chosen stores around the country.
SIX5SIX, a top Indian textile company, has built a reputation for its stylish and high-quality sportswear. The brand’s portfolio consists collaborations with several leading teams, including Mohammedan SC, Dabang Delhi TTC, Chennaiyin FC, Lucknow Super Giants (LSG), and Punjab Kings (PBKS), among others.
Furthermore, the three-time IPL champions also announced RR Kabel as the principal partner for the upcoming season. As per the deal, RR Kabel’s logo will be featured on the ‘Right Chest’ of all KKR team shirts this season.