The defending champions of the Indian Premier League (IPL), Kolkata Knight Riders (KKR) have inked a multi-year partnership with RR Kabel, the leading wires and cables & consumer electrical company in India.
With this pact, the brand has been named KKR’s principal partner. This strategic alliance is expected to increase RR Kabel’s brand presence, notably in Eastern India.
𝐑𝐑 𝐊𝐚𝐛𝐞𝐥 — 𝐥𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐮𝐩 𝐭𝐡𝐞 (𝐊)𝐧𝐢𝐠𝐡𝐭𝐬! 💜⚡️ @_RRKabel
— KolkataKnightRiders (@KKRiders) February 10, 2025
Proud to announce RR Kabel as our Principal Partner for the upcoming TATA IPL season. Here’s to a powerful journey ahead!#AmiKKR | #RRKabel | #TATAIPL2025 pic.twitter.com/Js8TkDrCNp
RR Kabel is returning for a second deal with KKR after their first partnership in 2021. The brand reaffirms its commitment to engaging with cricket fans and expanding its market presence.
RR Kabel’s logo will be placed on the ‘Right Chest’ of all KKR team shirts this season. This partnership allows RR Kabel to tap into a vast viewership, increasing brand recognition and encouraging deeper connections with a diverse audience. The collaboration with KKR exemplifies the remarkable synergy between sports and industry leaders, resulting in a dynamic platform for connecting with customers and increasing brand visibility on a large scale.
Mrs. Kirti Kabra, Director, RR Global, said, “The tournament is where energy, passion, and performance come alive, making it the perfect stage for RR Kabel. Kolkata Knight Riders felt like the right fit because their resilience, ambition, and pursuit of excellence align with who we are. Cricket brings people together like nothing else, and as a brand, we have always believed in growth, progress, and pushing boundaries. This partnership isn’t just about visibility, it’s about being part of something that sparks excitement and unites the nation.”
Mr. Venky Mysore, CEO of Kolkata Knight Riders, said, “We are delighted to welcome RR Kabel back as a KKR partner for the upcoming season. As a globally recognized brand, their continued association with KKR reflects the strong synergy between our values and vision. We look forward to strengthening this partnership further and creating even greater impact together.”
The three-time winners are all set for another exciting season, eager to demonstrate their skills on the pitch and entertain millions of fans around the world. This multi-year agreement between RR Kabel and KKR represents the start of an exciting adventure that promises to provide memorable experiences both on and off the pitch.