The Indian Premier League (IPL) 2025 has experienced a 7% increase in advertising volumes throughout the first 22 games, according to data from TAM Sports.
This is a significant gain over the 2024 season’s comparable time. This increase indicates greater commercial involvement with the event this year and demonstrates a revived interest from advertisers. With more businesses using the IPL’s enormous viewership to engage with their target consumers early in the season, the growth reflects rising brand trust in the league’s reach and exposure.
IPL 2025 has seen solid brand momentum: a 2% rise in the number of categories, a 14% increase in advertisers, and a 21% increase in brands, indicating advertiser trust in IPL’s broad consumer reach.
Similarities between IPL 17 and IPL 18:
Parle Biscuits was the major advertiser in all 21 games except the first.
The top five sponsors in IPL 18 accounted for 30% of total ad volumes, with Parle Biscuits claiming the lead. Sporta Technologies and Vishnu Packaging maintained their strong presence, ranking as top advertisers in both IPL 18 and IPL 17.
The top five categories combined for more than 40% of total ad volume. Ecom-gaming and mouth freshener emerged as consistent leaders, finishing in the top five categories in both IPL 18 and IPL 17 for the first 22 matches.
Additionally, two of the top five categories in IPL 18 were from the Food & Beverage (F&B) industry.
In IPL 18, the mouth freshener category topped the entire ad volumes.
24 fresh categories and 84 new products were advertised in 22 IPL 18 matches, compared to the same number of matches in IPL 17.
Parle Platina Hide & Seek led the 84 new brands, followed by Rajshree Silver Coated Elaichi.
