Walplast Products’ flagship tile adhesive brand, Homesure TileEx, has solidified its presence in the cricketing arena by announcing a strategic partnership with Lucknow Super Giants (LSG) for the highly anticipated Indian Premier League (IPL) Season 18.
This collaboration has positioned Homesure TileEx as the exclusive tile adhesive partner for the popular IPL franchise, marking a significant step in the brand’s growth strategy.
The alliance underscores Homesure TileEx’s commitment to expanding its brand visibility and market relevance, particularly within the crucial Uttar Pradesh region. By aligning with the passionate fanbase of LSG, the brand aims to leverage the unparalleled reach of cricket in India to connect with millions of consumers.
Speaking on this collaboration, Kaushal Mehta, Managing Director of Walplast, said, “We are thrilled to partner with Lucknow Super Giants, a team that embodies resilience and determination. Cricket is more than just a sport in India—it is a passion that unites people across generations. This partnership allows us to reach millions of cricket fans while reinforcing our commitment to providing top-quality construction solutions with Homesure TileEx. Just as a strong foundation is key to a winning team, the right construction materials are essential to building structures that last.”
Aniruddha Sinha, Senior Vice President of Marketing, CSR & Business Head of the P2P Division, Walplast, added, “Cricket holds a special place in the hearts of millions of Indians, and IPL is the perfect platform to engage with our audience. Partnering with LSG is an exciting opportunity to enhance Homesure Tile Ex brand visibility and build a deeper connection with customers who trust our products in their everyday lives. With this collaboration, we aim to integrate our brand seamlessly into a multi-media, multi-platform cricketing experience, reaching homeowners, builders, and the construction eco-system community.”
Vinay Chopra, COO of Lucknow Super Giants, concluded, “We are pleased to welcome Homesure Tile Ex as our official partner for IPL 2025. Their expertise and strong market presence make them a valuable addition to our team’s partnerships, and we look forward to a successful association.”
This strategic collaboration reinforces Walplast Products’ commitment to market leadership through strategic partnerships and innovative product offerings. Homesure TileEx, known for its reliability and performance, continues to be a leading provider of high-quality tile adhesives in the construction industry.
In addition to the Homesure TileEx partnership, LSG have announced the renewal of key collaborations with major brands like Campa and Greenply, alongside new alliances with Spinner and FREEMANS, highlighting the franchise’s growing brand appeal.
Adding to the excitement, the team from Lucknow has confirmed that Rishabh Pant will assume captaincy, bringing fresh energy and strategic direction to the squad. The team’s composition boasts a blend of retained talent and strategic acquisitions from the 2025 IPL auction, including impactful players such as David Miller, Mitchell Marsh, and Aiden Markram. The core of the team remains strong with key retentions including Nicholas Pooran, Mayank Yadav, and Ravi Bishnoi.
Fans can mark their calendars for LSG’s opening match against Delhi Capitals on March 24. Cricket enthusiasts are eagerly anticipating how the revamped squad, under their new captain and with the support of their robust network of partners, will perform in the upcoming IPL season.