Gujarat Titans, a leading franchise in the Indian Premier League (IPL), have announced a partnership with the home appliance giant, Haier.
In this development, Haier India has become GT’s official electronics partner for the ongoing IPL season. Gujarat Titans, recognised for their strong team spirit and quick growth in popularity, align with Haier’s fundamental principles of innovation, high performance, and customer-centricity, making this relationship a logical fit.
Innovation on and off the field – thanks to Haier⚡
— Gujarat Titans (@gujarat_titans) April 24, 2025
We are proud to announce Haier as our Official Electronics Partner for this cricket season! 💙#AavaDe | #MoreCreationMorePossibilities | #GTxHAIER | #GameOnWithHaier pic.twitter.com/vqrqNwungA
The Gujarat-based unit, like Haier, reflects the challenger mentality by confidently disrupting the game, winning over new audiences, and quickly becoming a favourite among youthful fans. While Haier has high admiration for all of the league’s teams, this pact supports its objective of actively connecting with India’s changing athletic and cultural scene.
This partnership strengthens Haier’s revolutionary Sport-o-Tainment strategy by putting the brand in the heart of one of India’s most vibrant and recognised sports events. The alliance allows Haier to increase brand awareness, develop a real connection, and connect more closely with digitally savvy customers throughout the country.
More than a marketing alliance, this partnership demonstrates Haier’s strategic desire to expand its presence in India by being culturally relevant and profoundly connected to customer expectations. It offers a great platform for connecting with a youthful, entrepreneurial population that is transforming modern households. Haier continues to establish a future-facing brand by combining technology, entertainment, and sports, which connects intimately with the ambitions of tomorrow’s India.
Mr. NS Satish, President at Haier Appliances India, said, “At Haier India, we are constantly seeking powerful platforms that enable us to connect with consumers in more meaningful and culturally relevant ways. Cricket — and especially the Indian T20 League — presents a unique opportunity to engage deeply with millions of passionate fans across the country. Our partnership with Gujarat Titans, a young team that mirrors our challenger mindset, bold outlook, and growth ambition, is a natural fit.
“Both brands share a deep commitment to performance, innovation, and connecting with new-age audiences. As we step into the Indian T20 League 2025 season as the Digital Streaming Sponsor on JioHotstar, we’re confident this new collaboration will not only amplify our brand presence but also help us build stronger bonds with next-gen Indian consumers. We wish the Gujarat Titans all the very best for a thrilling season ahead.”
Haier has actively maintained its commitment to sports entertainment throughout the years by working with some of the world’s most famous sporting platforms, such as the Australian Open, ATP, Roland-Garros, and more. These high-impact partnerships have been critical in increasing Haier’s brand awareness, creating emotional resonance with sports-loving customers, and fostering deeper engagement across many audience groups.
Haier’s latest collaboration with GT intends to capitalise on the unrivalled excitement of the IPL while also expanding its collaboration with the next generation of modern Indian homes.