The Indian Premier League (IPL) franchise, Gujarat Titans (GT) have announced a partnership with playR, the sports and lifestyle company.
For the 2025 season, the brand has become the exclusive official merchandise partner of GT. Under this agreement, playR will have exclusive rights to make and distribute products, notably Gujarat Titans official match edition jersey and official replica jersey, as well as a selection of non-exclusive fan merchandise.
The official merchandise of the 2022 champions will be available both online and offline, in different retail stores in India and beyond, including Gujarat Titans official Shop, playR website, and all prominent e-commerce and Quick Commerce platforms.
Ravi Kukreja, Founder of playR and Director of iCOREts Private Limited, said, “We are thrilled to partner with Gujarat Titans for the first time. The team has built a dedicated and vibrant fan community, and we’re eager to offer GT fans a premium collection of products that allow fans to celebrate their love for the team. At playR, we aim to provide merchandise that goes beyond just apparel; we want every fan to feel connected to the team through our innovative and high-quality merchandise.”
In February, the sports and lifestyle company also announced a partnership renewal with the five-time IPL champions, Chennai Super Kings (CSK).
PlayR, founded in 2021, is dedicated to instilling confidence, inventiveness, and fearlessness through its unique and fashionable product offers. playR caters to a broad range of activities, providing everything from casual wear like t-shirts, jackets, and shorts to sports equipment such as bats, balls, and protective gear. The brand also emphasises building positive relationships with its customers and employees, sponsoring community events, providing continual training to its employees, and giving back to the community. PlayR aims to be a global leader in lifestyle, sports, and service management, pushing the boundaries of innovation and perfection.