Ecolink, a leading innovator in sustainable home solutions, has announced its partnership with Punjab Kings (PBKS), becoming the team’s official partner for the ongoing Indian Premier League (IPL) 2025 season.
This strategic collaboration unites Ecolink’s commitment to environmental responsibility with the dynamic energy and passionate fanbase of a prominent cricket franchise.
The partnership comes at an opportune time, coinciding with the onset of the Indian summer and Ecolink’s planned launch of its innovative range of cooling solutions. Just as the Kings strive for peak performance on the cricket field, Ecolink aims to seamlessly integrate its reliable and efficient products into the lives of millions of Indian families, offering comfort and sustainability.
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, expressed his enthusiasm about the collaboration and said, “Cricket is more than a sport in India; it’s a unifying force. We are thrilled to partner with Punjab Kings and connect with millions of passionate fans. This collaboration provides Ecolink with a powerful platform to strengthen our presence in the Indian market. We look forward to supporting the team and creating unforgettable experiences for fans, both on and off the field. Through this partnership, we aim to enrich homes and the cricketing world, demonstrating our shared commitment to excellence”.
Punjab Kings CEO Satish Menon added, “We are delighted to welcome Ecolink as our official partner for IPL 2025. This partnership reflects our shared pursuit of excellence and innovation, both on and off the field. We are confident that this collaboration will add immense value to the Punjab Kings family while enhancing the experience for our passionate fans.”
Throughout the IPL 2025 season, Ecolink will benefit from significant visibility through Punjab Kings’ extensive promotional campaigns, engaging digital activations, and prime brand placements. Notably, the Ecolink logo will be prominently featured on the back of the players’ helmets and caps, ensuring strong brand recognition among a massive audience.
Ecolink is a forward-thinking company dedicated to providing innovative and sustainable solutions for modern homes. With a strong focus on energy efficiency and environmentally friendly products, Ecolink empowers consumers to make conscious choices that benefit both their homes and the planet. Ecolink offers a diverse range of products, including advanced LED lighting solutions and energy-efficient home appliances. With a reputation built on durability, efficiency, and high performance, Ecolink has earned the trust and loyalty of customers across more than 20 countries worldwide.
This partnership announcement marks another significant addition to Punjab Kings’ growing sponsorship portfolio. The franchise has recently welcomed several other prominent brands, including BKT Tires, Dazller, Kingfisher, Valvoline, All Seasons, Kent RO, Kshema General Insurance, Highland, Avon Cycles, and FREEMANS, highlighting its increasing commercial appeal within the highly competitive IPL ecosystem.
The Kings are set to kick off their IPL 2025 campaign tonight against Gujarat Titans (GT) at 7:30 PM IST. Fans will be keenly watching to see how the team’s strengthened partnerships and strategic player acquisitions translate into success on the field.
