The footwear-first lifestyle brand, Ludic has collaborated with the Indian Premier League (IPL) franchise, Chennai Super Kings (CSK).
As per the pact, Ludic has been named the official footwear partner of CSK for the 2025 and 2026 seasons. In addition, Ludic has also announced an exclusive CSK-inspired footwear and fragrance capsule for the #Yellove army.
This development has marked CSK’s inaugural venture into a first-ever official footwear pact and a landmark for Ludic to position its brand at the centre of India’s cricket ecosystem. Throughout the agreement, Ludic will receive eyeballs from the former champions’ vast and diverse fan following. This arrangement has strategically enabled Ludic to leverage CSK’s fanbase across the nation.
Talking about this partnership, Ishit Jethwa, the Founder of Ludic, said, “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”
He further added, “The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”
Ludic was established by founder Ishit Jethwa in November 2023. The footwear-first lifestyle brand has also launched a premium fragrance line via this collaboration.
Before this announcement, the former IPL champions also signed the dotted lines with Equitas SFB, EbixCash, Baashyaam Constructions, playR, and Etihad Airways.
The Ruturaj Gaikwad-led team will kick off its new season against its arch-rival Mumbai Indians (MI) on Sunday, March 23.