playR, the sports and lifestyle company, has announced a partnership renewal with the five-time Indian Premier League (IPL) champions, Chennai Super Kings (CSK).
For the 2025 season, the brand will continue as CSK’s global merchandise partner.
As part of this agreement, playR will carry a wide range of merchandise, such as apparel, sports equipment, and accessories, allowing CSK supporters to proudly show their undying support for their favourite team.
Ravi Kukreja, Co-Founder of playR and Director of iCOREts Private Limited, shared his excitement, said, “We are excited to continue our partnership with CSK. With a massive and dedicated fan base, CSK represents an extraordinary community, and through this partnership, we aim to honor and engage every fan. At playR, we are committed to providing both domestic and international CSK supporters with a broad range of products. From Team Jerseys and Fan-wear to Cricket Gear, Fitness Items, and accessories, playR strives to offer an extensive collection of products that fans can incorporate into their daily lives all year round.”
Mr. Kasi Viswanathan, CEO of Chennai Super Kings Cricket Limited, said, “We are thrilled to continue our collaboration with playR as our Global Official Merchandise Partner. Their innovative approach to merchandise ensures that our fans will have access to high-quality, exciting CSK products that they can wear with pride.”
playR, established in 2021, is committed to instilling confidence, inventiveness, and fearlessness through its distinctive and trendy product offerings. playR caters to a wide range of activities, offering everything from casual apparel like t-shirts, jackets, and shorts to sports equipment including bats, balls, and protective gear. The brand also prioritises developing good relationships with its customers and employees, sponsoring community activities, providing ongoing training for its personnel, and giving back to the community. With an aim of being a global leader in lifestyle, sports, and service management, playR strives to push the limits of innovation and perfection.
Apart from playR, CSK have also strengthened their partnership with Etihad Airways. For the IPL 2025 edition, Etihad Airways has been named the team’s front-of-jersey sponsor.