The five-time Indian Premier League (IPL) champions, Chennai Super Kings (CSK) have developed a sponsorship agreement with a mobile payment solution, EbixCash.
With this deal, the brand has become CSK’s official sponsor for the upcoming IPL edition.
Raring to go this summer with @EbixCash
— Chennai Super Kings (@ChennaiIPL) March 20, 2025
cheering us all the way! 💛🥳🤝#WhistlePodu #Yellove 🦁💛 pic.twitter.com/URLKG7Pazu
EbixCash is an Indian fintech company that has developed India’s largest end-to-end financial exchange, with a product portfolio that includes B2C distributions, B2B, and back-end systems, guaranteeing dominance in digital payments solutions and money transfers.
This relationship intends to provide unique opportunities in both the sports and financial sectors, thus boosting fan engagement and growing CSK’s brand presence. Through this cooperation, EbixCash will get visibility among CSK’s large fan base while also giving supporters easy access to a variety of digital financial services. This collaboration opens a new chapter in mixing the excitement of cricket with the convenience of digital finance, bolstering both companies’ market positions.
These strategic relationships with EbixCash add to CSK’s already robust network of partners, which includes worldwide brands like Rayzon Solar, Refex Group, Baashyaam Constructions, Etihad Airways, and playR. These agreements reinforce Chennai Super Kings’ standing as the IPL’s best franchise, displaying their power both on and off the pitch.
The side is set to begin its campaign on March 23 at its iconic home ground, the MA Chidambaram Stadium in Chennai. The inaugural game will pit them against their archrivals, Mumbai Indians (MI), in a highly anticipated contest that will pique the interest of cricket fans nationwide.