Bisleri International, India’s premier packaged drinking water company, has announced the continuation of its strategic hydration partnerships for the Indian Premier League (IPL) 2025.
For the third consecutive year, Bisleri is the official hydration partner for five prominent franchises: Delhi Capitals (DC), Gujarat Titans (GT), Mumbai Indians (MI), Rajasthan Royals (RR), and Royal Challengers Bengaluru (RCB).
This enduring association underscores Bisleri’s strong and consistent engagement with India’s most celebrated sporting spectacle. Through its impactful #DrinkItUp campaign, the brand aims to deepen its connection with a broad audience, with a particular focus on the burgeoning Gen Z demographic, by leveraging the immense popularity and fervent regional loyalty commanded by each partner team.
The strategic alliances see Bisleri implement a comprehensive and multi-faceted marketing strategy throughout the IPL season. Cricket enthusiasts and loyal Bisleri consumers can look forward to exclusive, limited-edition bottles featuring team logos and inspiring taglines, creating unique collectibles for fans. Bisleri will also establish a significant on-ground presence at all match venues, ensuring both players and attendees remain refreshed with its high-quality packaged drinking water. The #DrinkItUp campaign’s visibility will be amplified nationwide through strategically branded trucks and impactful Point of Sale Material (POSM) at retail locations.
Speaking about the continued partnerships, Tushar Malhotra, Director of Sales & Marketing of Bisleri International, said, “This is our third season running of hydration partnerships with some of the most iconic sporting franchises under the Bisleri #DrinkItUp marketing campaign. We have a truly integrated marketing approach with limited edition bottles, on-ground experiences, truck branding, retail POSM and exciting social media content with all the teams. The associations help us build on our Gen Z consumer base and strengthen our regional connect, building on the fandom of each of the teams. We have also partnered with Star Sports to be present with our television commercials across all 74 matches of the IPL season.”
Digital engagement will be a cornerstone of the campaign, with engaging and interactive social media content featuring all five partner teams meticulously crafted to resonate with online fans. Furthermore, Bisleri’s brand presence will be significantly amplified through television commercials broadcast across all 74 matches of the IPL season, facilitated by their strategic partnership with Star Sports.
Bisleri International boasts a long-standing history of actively engaging in sports marketing initiatives across a diverse range of disciplines, including marathons, prestigious golf tournaments, and popular football leagues both in India and the Middle East. These ongoing and significant IPL partnerships further solidify Bisleri’s position as a committed supporter of Indian sports and a brand deeply ingrained in the nation’s sporting fabric.
The IPL 2025 season commenced on March 22, 2025, and will culminate with the highly anticipated final match on May 25, 2025, in Kolkata. The league features ten competitive teams battling it out in a total of 74 matches hosted across 13 vibrant cities.
Bisleri International is the undisputed leader in the packaged drinking water industry in India. With a rich legacy spanning over five decades, Bisleri has established itself as a highly trusted brand, synonymous with unparalleled purity and unwavering quality. The company offers a comprehensive range of bottled water and other refreshing beverages, catering to the diverse needs and preferences of consumers across the length and breadth of the country.