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IPL 2023 witnesses a 42pc drop in TV advertisers in first 29 matches: BARC data

According to the BARC data, the IPL 2023 has only attracted 47 advertisers, so far.

The Indian Premier League (IPL) 2023 has observed a significant drop of 42pc in TV advertisers in its first 29 matches. 

According to the BARC data, the marquee Indian T20 league has only attracted 47 advertisers, so far, as last season’s numbers were 81.

The 2022 IPL season’s advertisers such as Maruti Suzuki, Godrej Group, Samsung India, Reserve Bank of India, Aditya Birla Group, Muthoot Fincorp, Amazon, Flipkart, Spotify, Bundl Technologies, One97 Communications have opted to skip advertising on TV this season. 

As per the report, only 37 categories have been advertised on TV in the 2023 season, which is the reason behind the 35pc drop in categories advertising this year. Last season had seen 57 categories that had been advertised on TV until the first 19 matches.

In the 2022 edition, IPL had 136 brands advertise on TV, a 36% decrease to 86 this year. Brands like CRED, Paytm, Swiggy, Acko, and BYJU’s, which counted heavily on TV until last year, are absent this season.

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