IPL 2023 Sponsors Watch: Sunrisers Hyderabad

SRH managed to rope in some lucrative brands to their sponsorship portfolio for IPL 2023.

The Indian Premier League (IPL) team, Sunrisers Hyderabad (SRH) didn’t start their campaign on a high note, as they were defeated by Rajasthan Royals on Sunday by a huge margin of 72 runs at home. The Hyderabad-based franchise will now be looking forward to bouncing back in the tournament against Lucknow Super Giants (LSG) on Friday, April 7 in Lucknow.

Despite a very tough day in the office for the Orange Army last Sunday, the team still look very promising due to the likes of Harry Brook, Umran Malik, Mayank Agarwal, Adil Rashid, Rahul Tripathi, and the skipper Aiden Markram.

The outfit from the City of Pearls’ performance in the commercial field was totally opposite from the team’s outing in the season so far as the franchise forged some fruitful partnerships with some of the renowned brands globally.

Let’s have a look at the esteemed sponsorship portfolio of SRH for IPL 2023.

Official Title Sponsor: FanCraze

FanCraze is a premium cricket NFT platform where users can use, collect, trade, and interact with sports through NFTs. The company was founded in 2021 by Anshum Bhambri and Kushagra Kohli and the logo will be placed at the front-of-the-shirt of the training and playing jersey, as per the association.

Official Tire Partner: BKT Tires

Balkrishna Industries Limited, also known as BKT Tires, founded in 1987, is an Indian multi-national tyre manufacturing entity that produces highway tires used in specialist segments such as mining, earthmoving, agriculture, and gardening. The company’s logo can be seen on the back of the training and playing outfit, according to the partnership.

Official Telecom Partner: Reliance Jio

Reliance Jio is a leading Indian telecommunication entity that operates a national LTE network with coverage across all 22 telecom centres. The telecommunication brand offers 4G and 4G+ services, and newly established 5G services as well. In this partnership, the company’s logo is visible on the left shoulder side of the training and playing jersey.

Principal Sponsors: Kuhl, TCL, Dream11, EbixCash

Kuhl, a subsidiary of the company, Kent, manufactures and develops a wide range of ceiling fans. The catalogue consists of some popular models such as Kuhl platin series, Kuhl lexus series, Kuhl brise series, and Kuhl prima series. The brand’s logo will be displayed on the right chest of the training and playing jersey.

Founded in 1981, TCL Technology is a Chinese electronics entity that manufactures and develops a wide range of electronic products such as television sets, mobile phones, air conditioners, washing machines, and many other appliances. The entity’s esteemed logo will be showcased on the non-leading arm of the training and playing jersey.

Dream11 is a renowned Indian fantasy sports platform where users can play fantasy cricket, hockey, kabaddi, and many such games. The company was founded in 2008 by Harsh Jain and Bhavit Sheth, and it is currently headquartered in Mumbai. Dream11’s branding will be highlighted on the non-leading arm of the training and playing jersey.

EbixCash is an Indian fintech entity that established India’s largest end-to-end financial exchange with a product diversity that expands B2C distributions, B2B, and back-end systems ensuring prominence in digital payments solutions and money transfer services. The logo is placed on the leading side of the cap and helmet.

Official School Educational Partner: Bachpan Play School

Bachpan Play School is the flagship brand of S.K. Educations Pvt. Ltd. where the educational institution is concerned with the early development of children and introducing them to structured learning systematically and innovatively. The logo of the entity can be seen on the back of the cap and jersey.

Official Simplify Partner: NBL

NBL or Navbharat Limited was founded on December 3, 1992, in Andhra Pradesh. It is an agribusiness that has evolved from focusing on palm plantations to becoming an edible oil refining company, with interests in planting, crushing, refining, and retailing palm oil. The branding of the company can be found on the leading side of the trouser.

Official Merchandising & Lifestyle Partner: Wrogn

Founded in 2014, and headquartered in Bengaluru, Wrogn is an Indian fashion apparel brand with the Indian star cricketer, Virat Kohli being one of its stakeholders. The fashion apparel company’s logo will be featured on the non-leading side of the trouser.

Official Pouring Partner: Campa Cola

Campa Cola is a soft drink brand in India that was founded in 1977. Campa Cola was one of the top brands in its sector in the 1970s and 1980s, currently, it comes under the umbrella of Reliance Retail.

Official Celebration Partner: Royal Challenge

Royal Challenge is a premium packaged drinking water entity that helps people quench their thirst and helps people to rejuvenate themselves and re-energize their bodies.

Official Cosmetics Partner: Dazzler Eterna 

Dazzler Eterna is a cosmetic product that produces different colours of eyeliners for the grooming work of women.

Official Partner: Bira 91 

Bira 91 was first launched in 2015 and is an Indian beer brand manufactured by B9 Beverages Pvt. Ltd. The beer brand has different variants such as Bira 91 White, Bira 91 Blonde, Bira 91 Light, etc

Official Outdoor Media Partner: Mera Hoardings

Mera Hoardings is a Hyderabad-based online marketplace for outdoor advertising. The company works digitally where it buys, sells, and delivers outdoor advertising services across India, Dubai, Abu Dhabi, and Sharjah.

Official Gaming Partner: Big Ant Studio

Big Ant Studio is an Australian video game developed in Melbourne. The company was founded in 2001 that specialises in the development of sports games. 

Official Medical Partner: Apollo Hospitals

Apollo Hospitals is an Indian multinational healthcare group that is headquartered in Chennai. Along with this hospital chain, the group also operates pharmacies, primary care and diagnostic centers, and many others as its subsidiaries.

Official Radio Partner: Red FM 93.5

Red FM is an Indian FM radio network that is owned by Sun Group and is headquartered in Chennai. The radio network operates in various languages such as Hindi, Tamil, Telugu, Kannada, Malayalam, and many more.

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