The Indian Premier League (IPL) team, Punjab Kings (PBKS) had a fantastic start to their 2023 season, winning two of three games and collecting four points. PBKS started their season with a narrow seven-run win over Kolkata Knight Riders (KKR) via the DLS method, then beat Rajasthan Royal (RR) by five wickets but succumbed to Sunrisers Hyderabad (SRH) by eight wickets.
In line with their on-field success, PBKS has also performed admirably off it, as evidenced by the several sponsorship deals they have secured for the current IPL season.
Let’s take a look at the sponsorship portfolio of Punjab Kings for the ongoing season:
Title Sponsor: EbixCash
To begin with the team title partner, EbixCash is a mobile payment solution that allows customers to track monthly costs in addition to paying bills, purchasing tickets for trips, and sending money to friends and family. The brand’s logo is placed on the front of the playing and training jersey, as part of the agreement.
Principal Sponsors: BKT Tires, Lotus Herbals, Jio, All Seasons Hand Rub, Dream11 and Hindware
For more than 30 years, BKT Tires has been a pioneer in the development and manufacturing of safe, modern, and performance-driven tyres for a range of confined applications, such as the mining, agricultural, construction, earthmoving, and port industries. The company’s logo is showcased on the back of the training and playing jersey.
With an emphasis on the 5000-year-old science of Ayurveda and the integration of 21st-century technology, Lotus Herbals, India’s leading manufacturer of natural cosmetics, offers an extensive and significant selection of over 500 Skincare, Haircare, Suncare, and Make-up items for the retail and competent markets. The training and playing jerseys have the brand’s logo on the right upper chest.
Jio, an Indian telecom operator, covers all 22 telecom circuits with its LTE network and hopes to connect the entire country with its ultrafast 4G and 5G networks. The prominent company’s logo is displayed on the leading arm of the playing and training jersey.
All Seasons Hand Rub is a powerful alcohol-based hand cleaner. It was introduced during the COVID-19 outbreak as one of the greatest sanitiser products in the market to give people extra protection against the virus. The brand’s logo is featured on the non-leading arm of the training and playing jersey.
On the fantasy sports platform, Dream11, users can assemble a team of real athletes for any upcoming sporting event and participate against other users for enormous financial rewards. Along with All Seasons Hand Rub, Dream11’s logo is also included on the non-leading arm of the jersey.
Last but not the least, Hindware offers a wide range of items, including washbasins, vanities, faucets, bathtubs, showers and shower enclosures, in addition to comprehensive bathroom solutions. The brand’s logo is displayed on the leading side of the caps and helmets of the official team members.
Official Partners: Tide and AITMC Ventures Pvt Limited
Tide is a brand of laundry detergent manufactured in the United States by Procter & Gamble. It is the globe’s best-selling detergent brand, accounting for an estimated 14.3% of the global market. The branding of the firm is visible on the leading side of the trousers.
The final brand in this category is AVPL, which focuses on vocational training and skill development with the goal of bridging the gap between the demand and supply of employable skilled workers.
Associate Partners: Campa Cola, Munch, Amul Organic, B Natural, Orion Turtle Chips, Durbi Plywood, and Lovable
Campa Cola is an Indian soft drink manufacturer that was a market leader in most parts of India throughout the 1970s and 1980s. Reliance Retail is now in charge of the brand.
Nestle Munch is a renowned wafer-filled chocolate bar, which is predominantly sold in India and comes in two varieties: Munch Crunch O’Nuts and Munch Nuts.
A subsidiary of Amul, Amul Organics, is among the leaders in the manufacturing of organic agricultural products such as wheat flour and different kinds of pulses.
B Natural is an Indian fruit juice and beverage brand produced by ITC. It offers a variety of juice drinks in various flavours such as litchi, mango, jamun, mixed fruit, and many more.
Orion, commonly known as Orion Confectionery, was founded in 1956 and is one of South Korea’s three major food enterprises. The culinary company is well-known for its delectable biscuits, cookies, crackers, pies, gums, and its most well-known product, Choco Pie.
Durbi is a well-known and recognised Plywood Company in India. Durbi is well-known for its high quality and long lifespan. It is meticulously created in a cutting-edge production facility outfitted with modern equipment and technology.
One of India’s top producers of women’s undergarments, Lovable was founded in 1987. Products under the brand include sleepwear, homeware, shapewear, panties, slips/camisoles, and brassieres.
Official Kit and Merchandise Partner: T10 Sports
Lastly, T10 Sports offers a wide variety of product lines across numerous sports, athleisure, and lifestyle gear and items, which may be purchased online, in retail stores, or at athletic events. The brand’s logo is present on the non-leading side of the trousers.